Action originating from the Netherlands is one of the most dynamically growing discount chains in Europe. The company does not hide that the Polish market is one of its priorities.
“As of today, Action has 450 stores in Poland, and in 2025 we opened a total of 62 stores. The next two stores this year will be opened on January 17 in Bolszewo and on January 31 in Gdynia. Our business is developing very well, in line with our expectations and plans. We are happy with the positive reception of Action by Polish customers and the enthusiasm with which our stores are welcomed,” says the chain's press office.
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“Our goal is to continue our current activities: offering basic necessities such as cleaning or hygiene products and products that make everyday life a little easier or more pleasant, at the lowest prices and in an increasingly sustainable way,” it added.
See also: Primark is planning new stores in Poland. These are the plans
The company assures that it still wants to maintain the dynamic pace of development in Poland. “We do not disclose information about our future plans for store openings or investments, but we plan to continue opening additional stores in Poland to meet customer needs. As one of the most dynamically developing non-food discounters in Europe, we want to maintain the current pace of development by opening additional new stores in attractive locations, strengthened by a resilient supply chain,” the company noted.
Action is an international chain of non-food discount stores with over 3,000. stores in 13 countries, incl. among others the Netherlands, Belgium, France, Germany, Luxembourg, Austria, Poland, the Czech Republic and Italy. It provides work to almost 80,000 people in all countries. people.
Action Store
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Mateusz Madejski / Business Insider Polska
“As a rule, we avoid the most prestigious streets, which also allows us to save on store locations. But we are also open to different locations. Sometimes we have Action as a free-standing store, sometimes as part of a retail park, sometimes we are in a shopping center… This universality certainly works to our advantage,” said the company's CEO Hajir Hajji in an interview with Business Insdier Polska last year.
Look: A chain from the Netherlands is conquering Poland. We ask her boss about her next plans [WYWIAD]
