Home staging is still a relatively young profession on the Polish market, but its effects are difficult to overestimate. As Agata Palec and Beata Chojecka from Studio Bee emphasize, this is it “professional preparation of real estate for sale or rent so that it looks as attractive as possible to potential customers”. Specialists point out that proper preparation of the interior allows not only to speed up the transaction, but also to increase the final price.
The process includes organizing the space, minor repairs, decorating, improving lighting and creating a coherent and aesthetic appearancethat meets the needs of buyers. — The decision to cooperate with a home stager will certainly pay off financially for the investor, but it will also save his or her time, experts add.
Cleaning that sells the apartment
According to Studio Bee specialists, it exists a few actions that absolutely every seller should perform – even without the support of a professional.
The most important thing is thorough cleaning. Cleanliness “does the job”, and according to experts, it can be decisive already at the stage of first viewing the photos. Washing windows visually enlarges the space, and removing dust from high places eliminates the impression of neglect. Vacuumed floors, fresh smell and general tidiness of rooms make the apartment seem brighter and more spacious.
The next step is depersonalization of the interior. Family photos, devotional items, cosmetics and clothes are worth hiding – not only for aesthetic reasons. – Personal items intimidate potential buyers and give the feeling of being a guest – emphasize Agata Palec and Beata Chojecka. The apartment should be as neutral as a hotel room – ready for everyone to imagine their own life there.
Decorations in an apartment for sale? Yes, but in limited quantities
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Minimalism and minor improvements in the apartment
Experts say it clearly: less is more. Excess furniture reduces the perceived space, and tightly arranged elements “cut off” the flow of light. Experts from Studio Bee recommend removing unnecessary furniture, even if the owner is emotionally attached to it. The idea is to make the apartment look larger and more organized.
It's similar with minor repairs. Replacing light bulbs with warm and bright ones, tightening door handles or replacing silicone in the bathroom, it costs several dozen zlotys, but it sends eloquent signals to buyers. Such details can decide whether the viewer will think that the apartment is well-kept or rather that it is in need of a general renovation.
Decorations? Yes, but in limited quantities. Subdued colors, fresh flowers and delicate scents (citrus, cotton, vanilla) create a positive atmosphere without dominating the space. It is better to avoid intense fresheners.
Why is it worth using professionals when selling an apartment?
Not every owner has the time or confidence that independent preparations will give the desired effect. This is where a professional home stager comes into play. The benefits of such cooperation are tangible: :
- Objective view – the specialist sees what the owner cannot notice through an emotional filter.
- Knowledge of “what works” – the expert knows which changes will give the greatest effect at the lowest cost.
- Better photos – a properly prepared interior means a better photo session, which translates into a greater number of views of the offer.
- Faster sale and higher price – well-prepared apartments sell faster and often for a higher price.
- Saving time and energy – instead of guessing and buying unnecessary accessories, the owner receives a precise action plan.
Photos of the apartment determine whether the customer clicks on the ad
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Professional photos are essential today
Realtors also emphasize the importance of preparing the apartment for a photo session. — Clean windows, a ventilated apartment, a decluttered living room – this is the basis on which you can continue to act, says Agata Stradomska, real estate advisor and owner of the Białe Lwy agency.
Stradomska reminds that it is photos decide whether a customer will click on the adwhether it will go further. “You can only make a first impression once,” he points out. That is why a professional session, emphasizing the assets of the property and reflecting its atmosphere, is practically standard today.
Effect? Faster transaction without lowering the price
In the era of oversupply of offers and increasingly aware buyers, it is not the price but the the way of presentation often determines the success of the transaction. Taking care of details, delicate aesthetics and good photos can accelerate sales faster than negotiation by a few percent. apartment value. And sellers who take the time to prepare often gain more than just a quick finish – they get a higher price.
