Banca Transilvania officially enters the Universe of Formula 1 through a strategic partnership with Mastercard, along with one of the most beloved teams in the history of this sport-McLaren Racing. It is an absolute premiere for a Romanian bank and a defining moment for the presence of local brands in elite global competitions.
Starting this year, BT becomes the first bank in Romania official partner of a formula 1 team – and not with any team, but with McLaren Racingone of the most emblematic forces in world motorsport. The partnership, made together with Mastercard, targets the races of the Grand Prix at Hungariring from 2025 and 2026 and marks a premiere for the Romanian brands in the F1 Universe.
Formula 1 is, as you know, about the speed that matters, the innovation that inspires and the accuracy that differentiates the champions. Exactly these values also define the course of BT in recent years. Therefore, the new collaboration is not only a gesture of visibility, but a clear signal that the Romanian brands can perform and can be relevant in the most competitive arena in the world.
Unforgettable experiences for BT Pay users
BT thus becomes the first bank in Romania that finds its brand on the starting grid of Formula 1. and this will even be seen – on its own. From branding on the McLaren car, helmet and pilots, to the campaign dedicated to BT customers, everything will reflect the passion for competition and technology.
But BT does not stop here! To celebrate this top association, the bank is preparing a special campaign for BT Pay users, through which customers can experience a difficult experience: a hotlap on the Monza circuit, even in the Formula 1 car, along with a professional pilot.
More than a partnership
The BT – McLaren – Mastercard partnership is not only an image association, but also a clear message: Romania can be present, with confidence, in top world competitions. It is a recognition of the evolution of local brands and their ability to support performance – whether it is banking or motorsport.
In a world where banking becomes more digital and connected to the daily life of customers, associating with an iconic team from F1 comes to support BT vision quickness, innovation, precision and courage.
Of the app, directly on the circuit
The partnership with McLaren transforms the experience of BT customers into a new new one, in which technology, speed and access to exclusive experiences meet in a spectacular way.
Bt writes history! Are you ready to get in the race?
Article supported by Banca Transilvania
