Poland remains the most important holiday destination. A total of 51.5 percent respondents planning their summer holidays choose domestic destinations.
The Polish seaside is the most popular, indicated by 22.4%. respondents. Another 16.5 percent are planning a trip to other places in Poland, and 12.5 percent chooses mountains. For comparison, 33.4% of people declare a trip to other European countries. respondents, and outside Europe – 9.2 percent.
However, the way Poles want to spend their holidays is changing. The most frequently chosen form of recreation is activity in nature – indicated by 36.7%. subjects. The next places were visiting monuments and cultural attractions (26.2%) and relaxation, wellness and walking (21.5%).
— The survey results show that Poland remains the most important holiday destination. Summer holidays are less and less associated only with a trip to the seaside. Poles are increasingly looking for activity, contact with nature and places that allow them to combine rest with exercise and local experiences. We also see it in our resorts – the mountains are increasingly functioning as a year-round destination, chosen not only in winter, but also in summer, both for longer holidays and shorter trips – says Karolina Hanik, communications director at Grupa Penguina.
We most often plan holidays with our partner – this answer was given by 48.8 percent. subjects. 28% of people declare traveling with children. respondents, and with friends – 17.1 percent, which shows the growing importance of places that offer relaxation, attractions and flexibility tailored to various groups of travelers.
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This is how much Poles want to spend on holidays in 2026
31.69 percent respondents plan to spend from PLN 3,001 to PLN 5,000 on a holiday trip. 19.57 percent assumes a budget of less than PLN 3,000, and 18.63 percent — from PLN 5,001 to PLN 7,000 — according to the report prepared by the Penguin Group, Triverna and the Małopolska Tourist Organization.
When choosing a holiday offer, Poles are primarily guided by the ratio of quality to price – this is indicated by 38.6 percent. subjects. At the same time, the most frequently declared travel budget ranges from PLN 3,000 to PLN 5,000. PLN (31.7%).
Recommendations from family and friends remain the most important source of inspiration (31.7%). The next places are taken by social media and thematic groups (23.9%) and tourist and booking portals (12.8%).
The international situation does not change plans
The international situation also has a limited impact on Poles' holiday plans.
75.1 percent respondents declare that the unstable situation in the Middle East will not affect their trips this year. Only 8.6 percent respondents indicate that it will lead to giving up their holidays, and 12.8 percent will postpone the trip.
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The report also shows the strong position of Małopolska as a summer recreation destination. The region's greatest asset remains its natural values, indicated by 48.6%. respondents. Slightly fewer respondents appreciate the culture and tradition of the region (46.4%). Hospitality and service culture (38.5%) and the culinary offer (25.7%) are also highly rated.
— The study results show that Małopolska can benefit from the growing popularity of mountains, nature and active recreation. The region responds very well to the needs of modern tourists because, in addition to natural values, it also offers rich culture, tradition and local experiences. Importantly, despite the lack of access to the sea, Małopolska is developing an attractive recreational offer related to water – lakes, thermal baths, as well as SPA and wellness facilities, which are increasingly becoming an element of holiday and weekend trips – says Grzegorz Biedroń, president of the Małopolska Tourist Organization.
Although 32 percent respondents declare that they have already planned a holiday or booked a stay, a large part of the market is still at the decision-making stage. 16.9 percent respondents are planning last minute holidays, and another 17.6 percent will make a decision only 2-3 weeks before departure.
— From a hotel's perspective, the most expensive room is the one that remains empty. That's why booking portals play a key role in the entire tourism ecosystem today. Although some Poles plan their holidays in advance, according to the report, many make the decision spontaneously. Often just a few days before departure. In such situations, what counts is convenience, quick comparison of offers and a ready idea for relaxation. Booking websites respond to these needs by combining inspiration, selected packages and simple booking in one place – says Krzysztof Dębski, Chief Marketing Officer at Triverna.pl.
