I asked the men at the Romania – San Marino match if they saw the mysterious sponsor in the stadium
Until November 30, Queen Mary offers the PSA test completely free of charge in all collection points and polyclinics in the network.
Signs and banners on the pitch featured Prostate Cancer Treated as an official sponsor. It was even in the TV broadcasts, but no one really noticed. However, the purpose of the messages was to show a truth that is not about sports, but about routine and mindfulness: You can ignore prostate cancer even when it's right in front of you.
The context is no joke at all. Prostate cancer is the most common cancer in men in Romania, the second cause of cancer death and in 95 percent of cases it is discovered late. November is the international month of awareness and it is precisely during this period that the demonstration at the stadium was chosen. The idea behind the Queen Mary campaign is simple: put the issue in front of men in a place where they're constantly looking, then see how many actually notice it.
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