[P] From craftsmen to market leader: TAPP is repositioned as the premium supplier for ice cream and artisan desserts.
In 2025, TAPP, a recognized brand for premium products for the Gelato industry, enters the tenth year of activity and announces a strategic rebranding. Under a new identity, “True Artisans Premium Products”, TAPP assumes the position of complete B2B supplier for the Gelato & Passy industry in Romania, relying on excellence, international partnerships and local know-how.
With their own logistics infrastructure, partnerships in Italy and a consolidated experience alongside top brands in Romania, TAPP aims to become the number 1 option for entrepreneurs in the artisan dessert industry.
The TAPP story begins in 2015, when the entrepreneur Ionuț Nistoroiu launches this brand, starting from 0 in a market at the beginning, but with a clear vision: responsible business and without compromises. A few years after its establishment, the TAPP portfolio has expanded, covering not only corners and consumables for ice cream, but also ingredients, equipment and packaging. Also, the key element of the TAPP portfolio is the specialized consultancy it offers.
In 2025, TAPP wants to reinterpret its identity, starting from a simple product supplier, to complete chief solutions and Pastry B2B. “This rebranding is not just about the image – it's about taking on a clear position: TAPP is the trusted partner for everyone who wants to build a gelato or solid, sustainable and authentic business. In 2025, we only sell products. We deliver complete solutions.” declares Ionuț Nistoroiu, founder of TAPP.
Over the years, TAPP has been a support in the launch of many well-known brands in the Gelato and Pastry industry. The TAPP mission was to support and get involved directly in the development of the business of the small artisans in the country and to contribute to their development. “We did not only provide products, we built businesses with artisans”according to Ionuț Nistoroiu.
In recent years, TAPP has become a reference name for brands that emphasize authentic taste, clean ingredients and solid partnerships. In the ten years of activity, TAPP has helped increase big names in the Gelato and Pastry industry, such as Sweetology, Vice Cream, Friddi, Velocita, Puro Vero and many more. For each of these brands, TAPP meant more than a supplier: it was a partner involved in defining the taste, working pace and delivery standard. In an increasingly careful market, TAPP solutions remain a landmark for those who want to build a sustainable brand, from the beginning.
One of the basic missions of Tapp Gelato is to bring real satisfaction to its customers. In a recent interview, Angello Musella-external responsible for Galatea, the TAPP gelator-speaks with enthusiasm about the partnership between the two companies: “Three years ago we started a business relationship with Ionuț Nistoroiu's Tapp Gelato to whom I gave the market management and distribution. The results are excellent. We are delighted by our collaboration and we hope to attract more and more artisanal manufacturers both existing and future.”
Tapp Gelato not only noticed as a reliable supplier, but also as a supporter of the artisans at the beginning of the road. Sorin Vasilescu, Velocita manager, gave us his perspective on collaboration with TAP: “In the first summer season, we were really unprepared, and every moment was a challenge in calibration of stocks. Then I called you and helped us, whether it was weekend or during the week.”. According to his statements, Tapp Gelato was an essential partner in the critical period of launching of the velocity, even in the full Covid-19 pandemic.
Although it has grown significantly over the years, TAPP has retained its dedication for each client, regardless of seniority. Among the first collaborators of Tapp Gelato is the Vice Cream team, with whom they started on an initial collaboration only of cornets, developing later.. “Ionuț at the moment is our basic supplier for several products, both for ice cream and our laboratory. From equipment, to corners, ingredients and more.” I confess the founders of Vice Cream.
For Tapp Gelato, customers are not only customers, but true road partners. Silviu Safta, Operational Manager within Sweetology, describes the relationship with TAPP as follows: “Our experience with Tapp Gelato, is an extraordinary one. If I am good to think, I do not know minuses we have in the relationship with them. Tapp in three words: professionalism, promptness and respect for customers. Together with TAPP Gelato we offer the best experience to our clients: natural ingredients in all products, frozen. compromises. ”.
In 2025, the brand redefines its identity and officially launches a new strategic direction, under a name that clearly reflects its essence and commitment: True Artisans Premium Products. With a new logo, a new vision and a clear mission, TAPP assumes the role of trusted partner for artisans and entrepreneurs who build premium dessert businesses – from gelato and ice cream, to high quality pastry products. With a clear position as a national leader on the segment of B2B solutions for artisan gelato, software and pastry, TAPP focuses on quality, innovation and strategic partnerships. “TAPP has evolved with the market. If at first we deliver products, we now deliver complete business solutions in Gelato and Pastry. Rebranding is not only a change of image, but a firm statement: we are ready to be the leader of the B2B industry in this segment.” states the founder of Tapp, Ionuț Nistoroiu.
The TAPP 2025 portfolio includes natural products, high -performance equipment and dedicated business consultancy in the world of premium desserts. With high attention in terms of ingredients, we want to offer natural and carefully selected products. Thus, the exclusive partnership with Galatea Italy, recognized for organic ranges and for recipes without artificial emulsifiers, allows the constant delivery of premium products, adapted to the demand of modern consumers. Because each element matters, we offer increased attention, including cornets and packaging, providing cornets without palm oil and biodegradable packaging.
Regarding the equipment, TAPP offers access to some of the best performing brands in the industry: ice cream gel, shock-free and freezers, orion showcases, turbomixers and specialized accessories for professional laboratories. A key element in TAPP approach is the B2B consulting component. Whether it is a startup startup or a mature brand that expands its network, TAPP offers personalized guide, team scourings, recipe development and integrated logistics support.
All these are supported by their own storage and distribution infrastructure, with controlled temperature and national delivery – a major logistics advantage, which ensures the freshness of the products and the predictability of the supply.
From the perspective of strategic and distribution partnerships, TAPP is ready to support rapid extensions of all its collaborators, including seasonal businesses and national launches. Currently, the brand collaborates with big names in the industry, such as Moritz EIS, an international network of artisan ice cream, as well as with Mesopotamia, an important name in the fast food industry. Currently, TAPP is in progress of a project with one of the largest players in the Bakery industry. “I was with brands that are today's market leaders. We learned from each collaboration and built together. TAPP remains the partner who does not deliver, but also confidence, expertise and adapted solutions.” Ionuț Nistoroiu confesses.
Regarding the goal for 2025-2026, TAPP aims to increase with 40% of Horeca's own portfolio, as well as to expand the distribution in Central and Eastern Europe. Another important objective is the development of an online B2B platform, which contains tools to simplify the order placement process. Also, on November 8-10, 2025, TAPP will be present at “Horeca Insight 2025”, organized at Hala Laminor, an event dedicated to entrepreneurs in the field.
Among the strategic objectives for the next two years, TAPP emphasizes the increase of sustainability, an essential pillar in the new direction of the company. According to the founder, the plans include the extension of the use of biodegradable packaging and the implementation of an electric fleet for national deliveries – concrete steps to a more ecologically responsible business model. Financially, a turnover of 2 million euros is estimated for 2025, with a growth projection up to 2.5 million euros in 2026. This evolution reflects the consolidation of the position on the B2B market and the increasing confidence from the Gelato & Pastry field.
“We believe in artisans, in people who put soul into each product. That is why I built TAPP not as a mere distribution company, but as a platform that supports good ideas to become sustainable business. ”concludes the founder of TAPP, Ionuț Nistoroiu.
