Krasnoyarsk businessmen were told how not to be left without money due to slander on the Internet

Reputational risks today are becoming no less dangerous for businesses than financial or tax problems. As noted by the National Legal Collegium, several negative publications or customized reviews can seriously hit a company, especially in highly competitive areas.

Very often, entrepreneurs find themselves in a situation where Internet users accuse them of fraud, dishonest work or deceiving clients. Many business owners try to solve this problem on their own through complaints on sites or disputes with comment authors. However, such measures do not always help quickly stop the spread of false information.

“Business reputation today directly affects a company’s profit. One stream of fake reviews can destroy customer trust in a short time, which has been built up over the years,” said Alexander Parkhomenko, Deputy General Director of NYUK Group.

The business consequences can be serious:

• loss of clients and decrease in the number of applications;
• refusal of partners and contractors to cooperate;
• deterioration of the reputation of the company and its management;
• financial losses and lengthy legal disputes.

There was an indicative case in the practice of lawyers: the owner of a construction company contacted the National Legal Collegium Group of Companies, about which negative reviews began to be published en masse on various Internet sites.

In publications, the company was directly accused of fraud; commentators claimed that the developer did not fulfill its obligations and was embezzling clients’ money. After this, the business saw a sharp reduction in the number of incoming applications, and some potential partners refused to negotiate.

Specialists of the NYUK Group conducted a linguistic examination and identified signs of the custom nature of the publications. Lawyers prepared pre-trial demands, a claim for the protection of business reputation and achieved the removal of most of the publications. In other cases, the court sided with the company, and the client received compensation.

“It is important to understand that the protection of honor, dignity and business reputation in the business environment today is closely related to the company’s reputation and customer trust. The sooner an entrepreneur starts to act, the higher the chance to minimize the consequences,” emphasized Alexander Parkhomenko.

Specialists of NYUK Group help businesses protect their honor, dignity and business reputation both in pre-trial proceedings and in court, and also accompany companies in matters of information security and legal protection of the brand within the framework of subscription services.

You can learn more about the services and get advice on the company’s website or by phone 8 (800) 550-13-02 and on Telegram (@Ndz2014). Contact experts and order a linguistic examination: 8 (800) 550-23-09.

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