StartUp Coach: The competition slide – it's not about who I am, it's about why I can't stop you
This article is part of the Startup Coach, by Early Game Ventures series dedicated entirely to the pitch deck — the most important document you'll write as a founder looking to raise VC funding. The series approaches, step by step, the structure of a convincing deck: from how you think of the story, to what each slide should contain.
There is one slide in almost every deck that looks the same: a table. On the columns — the competitors. Line by line — a list of features. All competing companies have something ticked, something left blank. The presenting startup ticks all the boxes. The default conclusion: we are better because we do more things.
This table does not convince any serious VC investor. And not because he's factually wrong — but because he's answering the wrong question.
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