April 10 9:00
Siberian clothing brand MySiberia and telecom operator Beeline presented a joint collection of clothing with unique designs. The artist was Sasha Pons (Pons), with whom MySiberia has previously implemented successful projects.
The new line is dedicated to Sheregesh and combines the aesthetics of ski culture and the operator’s corporate style. It was the main ski resort of Kuzbass, as well as the special atmosphere on the slopes and at the foot of the mountains that inspired the teams of MySiberia, Beeline and Sasha Pons to create a vibrant collection. At its center are stylish snowboarders and ski lovers. The collection was first tried on and demonstrated by virtual boys and girls against the backdrop of Gornaya Shoria.
The collection includes a snowboard jersey, hoodie, T-shirt and Panama hat. The items are suitable for both guys and girls. The clothes are made with a predominance of black and yellow Beeline colors, which turns them into an expressive accent against the backdrop of a snow-white landscape.
“For Beeline it is important to be not just a telecom operator, but a part of the lives of our customers – where they relax, recharge with energy and get vivid impressions. With us, everything is real: you can be confident, dynamic, stylish and at the same time remain yourself in any situation – be it an active descent down the slope, meeting with friends after skiing, or a walk around your favorite city. Our collection together has helped to reflect this philosophy very accurately. It, like Beeline itself, combines courage, energy and recognizable style. Black and yellow colors are not just corporate colors, they are a symbol of confidence, which allows you to be the center of attention and at the same time remain yourself,” noted Director of the Kemerovo branch of Beeline Vladimir Savin.
“The limited collection of Beeline and MySiberia with a visual part from the artist from Kemerovo Sasha Pons is a cool example of modern trends, when a strong federal brand makes a joint project with regional representatives of the creative industry. And as a result of this, original products appear for our customers in Sheregesh, Kuzbass, Siberia, through which the brand takes shape and becomes closer to people!”, emphasized founder of MySiberia Vyacheslav Shuklin.
“The idea behind the images is based on two riding cultures. A woman dressed in the uniform of yesteryear is a symbol of a more established sport, skiing. A man in modern clothing represents the younger sport of snowboarding. Two different types of skating, two different cultures united by one place, one interest and one style,” shared artist Sasha Pons.
Buy the Sheregesh collection from MySiberia and Beeline is available in the Beeline online store and in the store MySiberia in Kemerovo at the address: Lenina Avenue, 59a, shopping and entertainment complex Promenade 3.
Beeline has prepared a special surprise for guests of GrelkaFest in Sheregesh. This year, the telecom operator is the general partner of the festival and has planned various activities at its site, for participation in which you can receive branded gifts, including products from the MySiberia and Beeline “Sheregesh” collection.
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