Russians' demand for consumer loans increased in March

April 3 15:30
According to VTB estimates, in March the volume of sales of cash loans in Russia reached 412 billion rubles. This is 27% higher than in February of this year and 70% higher than in March of last year.
Sales of cash loans at VTB grew above market values - 2 times by March 2025 and 1.5 times by February of this year. The bank increased its share in the consumer lending market.
“The March trend was set by two factors: the easing of rates and the beginning of clients’ preparation for the summer season. The consistent decline made cash loans more accessible for planned purchases, which directly affected sales dynamics. At the same time, the market is growing without imbalance in the quality of portfolios: banks maintain a balanced approach to assessing the debt burden of borrowers, which allows banks to maintain high quality of the loan portfolio and maintain its sustainability in the long term,” commented Alexey Okhorzin, Senior Vice President, Head of the Retail Business Products Department at VTB.
By the end of 2026, VTB predicts the growth of the consumer lending market by 1.6 times – up to 5.7 trillion rubles.




