November 26 10:26
Beeline is expanding its sales channels and is the first among mobile operators to begin cooperation with the federal chain of stores of electronics and smart home products “Vsosmart”.
As part of the partnership, Beeline SIM cards have already appeared in more than half of the network’s 55 retail outlets, and by the end of the month they will be available in all of them.
Vsosmart stores offer a special format of self-registration SIM cards. This solution allows customers to activate communication without visiting the office and select the appropriate tariff directly when installing the card into the device.
The partnership is aimed at owners of smart gadgets who require a specialized tariff and convenient connection. The joint initiative is aimed at increasing customer loyalty, increasing the number of connections and developing the ecosystem of smart devices.
“Cooperation with Vsosmart is a logical step in the development of our retail channels. We offer customers a ready-made solution for their smart devices, making connecting to the Beeline network as simple and convenient as possible. This is an example of a partnership where everyone wins: clients receive comfort and reliability, the partner receives increased sales and increased attractiveness of the assortment, and the market receives a new standard of convenience in the IoT field,” said Roman Pryganov, Beeline’s partner channel development director.
For the Vsyosmart network, the placement of Beeline SIM cards means expanding the range and increasing convenience for customers. Now customers can immediately purchase a SIM card for their device – without additional trips to other stores.
“The concept of the Vsyosmart network involves not just selling smart devices, but helping to create a digital ecosystem. Together with Beeline, we are taking a step towards ensuring that connecting to a smart home is as convenient as possible for the user and is carried out at the very first stage directly in the store,” emphasized Vsosmart Deputy General Director Vladimir Chaika.
Currently, the Vsosmart chain has 55 stores in 20 cities of Russia and continues to develop.
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