As the news portal Wiadomoscihandlowe.pl writes, Biedronka “lumberjack burgers” are not a ready-made dish and require self-heating at home. The name is confusingly similar – “Lumberjack Cheese Burgers”.
The new product is available in two versions: classic and with an addition cock. These burgers were produced for Jeronimo Martins Poland (owner of Biedronka) by the company Roldrob, writes the portal dziennikscihandlowe.pl.
Biedronka's “lumberjack burger” appeared on sale before McDonald's flagship product returned to the fast food chain's outlets. Exactly today (Thursday), McDonald's announced that the “Lumberjack burger is back”. However, not throughout Poland. It will be sold pre-premiere at McDonald's in Poznań, at ul. Hetmańska 100.
Read also: “Drwal” enters McDonald's. Only in one city for now
“Rival's Burger” at the competition
For popularity Lumberjack Burger It's not just grocery chains that are reacting. As he reminds me newscihandlowe.plin recent years the chain has also been preparing its own response to the iconic McDonald's product Max Premium Burgersintroducing an item with a meaningful name to its offer Rival's Burger — not coincidentally sounding similar. This year, this proposition appeared again on the restaurant menu.
Read also: Dark clouds over the fast food industry. Has McDonald's found a way to attract customers?
