7 November 10:22
In Krasnoyarsk, at the XIII interregional media forum “Yenisei”, the features of the media agenda in modern conditions were discussed.
The forum started the day before and gathered more than a thousand representatives of the media, press services, blogosphere and expert community at the SFU congress hall. At the panel discussion “Main trends of 2025 in the development of the socio-political situation,” participants discussed the current information agenda, new work formats and challenges facing media in the modern world.
Chairman of the Legislative Assembly of the region Alexey Dodatko took part in the discussion. He discussed issues of trust in information sources and the degree of publicity on social networks with Viktor Poturemsky, director of political analysis at the Institute of Social Marketing; Dmitry Elovsky, head of the working group on social architecture. The moderator of the platform was the deputy of the regional parliament Denis Terekhov.
Among the important trends noted by forum participants are the audience's demand for security and consolidation, as well as the growing role of personalization in communications.
One of the questions raised was the degree of publicity on social networks. The topic concerns not only politicians, but also representatives of different professions in general.
“We understand that the deputy and the parliament have a duty to public communication. Openness of power is a basic requirement. At the same time, there is an ethical code of civil servants, and it does not divide into positions and boundaries. If you hold a public position, you must meet certain ethical and moral standards for public positioning. There is some edge to privacy, this is an important issue. If earlier there was largely a struggle for hype, for attention, now it is a struggle for trust – the basis of modern communications,” Alexey Dodatko expressed his position.
Another important trend in both business and media communications is personalization coming to the fore. This is a personal appeal to a person, taking into account completely different characteristics – from age and gender to habits and hobbies.
Deputies of the regional parliament Ilya Zaitsev, Denis Terekhov, Vera Oskina, Alena Mironova, Maxim Zolotukhin, Irina Ivanova, Galina Ampilogova also took part in the forum.
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