Fire at the Dary Natury company. The owner was surprised by the Internet users' reaction


The fire at the headquarters of the Dary Natury company occurred around 1.00 a.m. on October 25-26. The fire quickly spread to the warehouse and some office spaces and a residential building, causing huge losses.
15 fire brigade and volunteer fire brigade units were dispatched to the site. According to the Rolnik Info website, extinguishing the fire was extremely difficult due to the size and construction of the building. The fire was brought under control only in the morning, and the entire operation lasted 12 hours.
It is already known that spice and tea harvests, production machines, office rooms, a residential part and one car were destroyed. Fortunately, no one was hurt in the fire. As the representative of Dary Natury, Elżbieta Omelczuk, stated in an interview with Business Insider, an investigation is currently underway to determine the causes of the incident.
The fire destroyed the Dary Natury warehouse. The owner appeals to customers
Dary Natury is a brand from Podlasie that has been producing natural herbal products for over 30 years. Founded in 1990 by Mirosław Angielczyk, the company has built its position on deep respect for Podlasie nature and traditional herbalism.
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The company's offer includes, among others: herbs, teas, spices and oils – all from organic farming. The company not only produces natural products, but also operates as an educational and tourist center. For many customers, this place has become a symbol of harmony with nature and local heritage.
After the fire, Mirosław Angielczyk turned to customers and observers. In a video published on social media, he announced what happened. He also assured that the company is not closing its operations.
“Despite the losses, the company continues to operate. There may be some delays in the execution of orders,” Angielczyk warned. He added that none of the warehouse workers would lose their jobs.
The head of Dary Natury emphasized that the company is not organizing any fundraisers in connection with the loss. “If you want to help, please simply do not break off business contacts with our company, or even increase your orders,” he appealed.
Customers came to help Darom Natury. The servers are down
As it turned out, the response was immediate. Dozens of people on Facebook declared their willingness to buy Dary Natury products. “It's true, there was a very large increase in activity on the website,” admitted Elżbieta Omelczuk in an interview with Business Insider.
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The reaction was so great that on Monday around 5 p.m. the servers stopped working when thousands of people started visiting the website and online store. As we read in a statement on Facebook, not only customers but also influencers reacted, although the company does not conduct this type of cooperation.
Posts about the situation of Gifts of Nature were published, among others, by: on the profiles Wiedza bez Useless (1.7 million followers) and Originators (1.2 million). “On Saturday, we watched everything burn. On Monday, we saw hope emerging,” we read in a statement on the Dary Natury profile. According to the company, the official website and online store are operational again and orders can be placed.




