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The origin does not matter, but the price. Yes, Poles choose food products

2025-10-04 08:00

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2025-10-04 08:00

For more than half of Poles, the most important criterion when choosing food products is a good composition, then the price – according to the Provident Barometer study. At the same time, 48.3 percent respondents indicate high prices of good quality products as a main obstacle in healthy eating.

The origin does not matter, but the price. Yes, Poles choose food products
The origin does not matter, but the price. Yes, Poles choose food products
photo: Lucky Business / / Shutterstock

The authors of the study pointed out that in the preferences of Poles regarding the choice of food products “clearly” generational differences. Data on research Barometer Providenta showed that for the youngest consumers aged 18–24 years the price is the most important (70.3 percent), and the smallest – a country of origin of products (9.7 percent). In turn, people over 65, in addition to the price (48.9 percent), also take into account the country of origin of products (39.4 percent).

The study showed that for more than half of Poles the most important criterion when choosing food products is a good composition (54.9 percent), then the price (51.5 percent). “At the same time, as much as 48.3 percent of respondents indicate high prices of good quality products as a main obstacle in healthy eating, and over 20 percent treats the ubiquity of highly processed foods as a challenge,” they noted.

The report stated that Poles “more and more willingly” implement “Zero Waste” practices to limit the waste of food. Most often, to avoid throwing food, they plan meals in advance (50.5 percent) and freeze excess products to be able to use them later (53.4 percent). More than every fourth respondent (28.6 percent) stores food in a way that prolonged its freshness, and almost the same (27.3 percent) always prepares a shopping list and consistently holds it.

The results of the Provident barometer also indicate intergenerational differences – younger ones more often use applications such as Too Good To Go or Foodsi (18.3 percent), while the elders, especially after 65 years of age, plan meals (61.1 percent) and freeze products (65.4 percent).

“Poles do not buy impulsively, more often analyze labels, compare products and plan shopping in advance, and healthy eating and limiting food waste becomes a thoughtful choice of many of us” – emphasized the press spokeswoman Provident Polska Karolina Łuczak, quoted in the publication.

In the authors' opinion, in the context of healthy eating, not only high prices, but also the availability of products remain the biggest challenge. Every fifth respondent in the Provident barometer (20.2 percent) indicates the ubiquity of highly processed food and ready dishes, and 19.2 percent. He notices a problem with access to good quality products. For 10.7 percent The main obstacle to more conscious eating is the lack of time to prepare meals yourself.

The Provident Barometer is a cyclical study of consumers' financial behavior and decisions. The study was carried out by Danae sp. Z o

AB/ MMU/

Ashley Davis

I’m Ashley Davis as an editor, I’m committed to upholding the highest standards of integrity and accuracy in every piece we publish. My work is driven by curiosity, a passion for truth, and a belief that journalism plays a crucial role in shaping public discourse. I strive to tell stories that not only inform but also inspire action and conversation.

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