The 36-year-old singer joined the group of billionaires in 2023. Currently, her property, according to Bloomberg Billionaire's Index, is estimated at $ 2.1 billion. The latest album, “The Life of a Showgirl”, which premiered on October 3, and the accompanying film documenting the concerts will probably translate further financial successes – forecasts CNN television.
Taylor Swift earns not only on his work. In the era of domination of streaming services, the singer treats the premiere of the album as one of the elements of the entire economic ecosystem. The new edition is treated as The starting point for the sale of gadgets, collector's editions of vinyls and cassettes as well as concert tickets and screenings of films showing routes.
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The document “Taylor Swift: The Eras Tour” earned a total of over $ 250 million. At the distribution, the artist bypassed traditional film studies, establishing direct cooperation with the cinema network. Thanks to this, she took over a greater share in gross profits. Her latest film, “Taylor Swift: The Official Release Party of A Showgirl” is to bring $ 30 to 35 million. in the United States themselves – says CNN.
The key to success regaining control over the music catalog
One of the most important steps in the Swift business strategy was to regain copyrights to your music catalog in May this year. The singer lost the rights to recordings (master) of the first six albums in 2019, when the label with which she cooperated was taken over and then resold to the investment company.
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Recovering control over his achievements not only increased the singer's revenues, but also generates additional profits thanks to the effect of “synergy of streaming” – new music drives the popularity of older songs. Over the past two years, Taylor Swift has been the most -listened artist at Spotify.
“Swiftonomics” – impact on the local economy
Swift also affects the local economy of places where her concerts take place. The phenomenon even got its name – “Swiftonomics”. The concert tour “The Eras Tour” from 2023 and the beginning of 2024 brought $ 2.2 billion. from the sale of tickets itself, which made it the most profitable in history.
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SWIFT fans, known as “Swifties”, only in the US spent about $ 5 billion in connection with the route. – On average $ 1,300 per person for hotels, food, travel and gadgets. In the cities that the artist visited, records of hotels and an increase in tourist traffic were recorded.
