Generation from the edge of the recession. They console themselves with Happy Meal sets and use chatgpt as a psychologist
Financial uncertainty is due to the fear of the workplace. According to Glassdoor data analyzed by HR Grapevine, only 43 percent people in junior positions – that is, mainly representatives of the gene – believes in the good condition of his employer in the next six months. This is the lowest result since the beginning of this indicator in 2016.
Saving pressure has changed the traditional “Lipstick Effect” – instead of buying small luxuries, Zetki show publicly what they will not buy anymore. Tiktok is flooded with movies No -Buy Liss (List of things from which a person will not buy), and popularity is gained by ideas like: collecting coupons from surveys in fast -food, ordering children's sets in chain stores or even “Dumbspter Diving” (it's about taking things out of the garbage cans).
Movement #doomspendingthat is, relieving stress with shopping, gives way to calculated minimalism. Little pleasures began to be considered too expensive.
Gene with and fear of a crisis
Financial stress is also transferred to mental health. For part of the generation CHATGPT has become a replacement therapy. The British media describe young adults who, instead of 200 pounds per month as a psychologist, choose free conversations with the AI language model, treating him as an interactive diary or chat man. “Therapy” is, moreover, the most popular use of chatgpt in the world.
The cost of life remains in the European approach. Until 56 percent Zetek declares life from payment to paydayand 30 percent He does not feel financially safe – he shows the Global Deloitte study from 2024.
In Poland, the fear of losing financial independence expresses 43 percent. respondentsand every third is afraid that his own apartment will remain a dream. This translates into a greater tendency to postpone money, but also to the expectation of family support with key financial decisions.
At the same time, some of the American Zetek even must rely on the family: 46 percent They use them from their parents' financial assistance, and most see no chance to buy a house in five years – according to the Bank of America study described by Reuters.
Young people lose hope, but also focus on entrepreneurship
The growing uncertainty pushes many young people to entrepreneurship and additional sources of income. The latest MasterCard study shows that nearly half (47 percent) of Polish women from the generation with is considering starting your own businessand more than half of European Zetek plan to Side Hustle in three years. The main motivation is financial independence and greater flexibility of work.
From the perspective of companies and public policy, it is clear that young employees do not pass passively for the development of events: they radically cut expenses, look for free mental support tools and explore the paths of independent income. It's on the one hand signal about the scale of anxiety before the recessionon the other – proof of the flexibility of the generation that learned to live in a time of constant crisis and quickly transfers lessons from the network to everyday practice.
