Tilly Norwood looks like a young influencer from generation Z. A woman with wavy brown hair and light skin has been publishing content on Instagram since February and continues her acting. In fact Tilly is a figure entirely created by artificial intelligence. Norwood, called the first “AI actor” in Hollywood, is a company product called Xicoia, which advertises as the first in the world of the Talent Talent Studio.
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As explained by Associated Press, guilds, actors and filmmakers reacted with a wave of opposition to the product of Xicoia. Representatives of the film industry protest and believe that artificial intelligence should not play the main role in the profession of an actor. In a statement of the screening of screen actors, she stated that “creativity is and should remain focused on man.”
“To make it clear,” Tilly Norwood “is not an actor. This is a character generated by a computer program that has been trained in the work of countless professional contractors “Without permission and remuneration,” said the Guild, whose statement is cited by the Associated Press.
The situation was intensified when the Hollywood Information Service Deadline announced on Saturday that talent agents want to sign a contract with Tilly as an actress, and film studies quietly accept the content generated by artificial intelligence. The Tilly account on Instagram has filled with hundreds of angry comments, including some of the biggest Hollywood stars.
The first “actress AI” storms blood in Hollywood
Olive to the fire of the dispute in the film world was added by the Dutch producer and comic Eline Van der Velden, founder of the AI Particle6 production studio. It is she who stands behind the creation of “actress AI”. “For those who expressed anger because of the creation of my character AI, Tilly Norwood, she is not a human substitute, but a creative work – a work of art,” said Van der Velden on Sunday, whose words are cited by Associated Press.
It was then that Van der Velden promoted Tilly Norwood during Zurich Summit, an industry event accompanying the Film Festival in Zurich. The Dutchman even stated that talent agencies are circulating around Norwood and that she would soon expect to sign the contract.
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Artificial intelligence is often used as a tool in film production, although its implementation is the subject of hot discussions. It was the main negotiation point in the long Sag-aftra strike, which ended at the end of 2023 with some security introduced to protect the use of the images of actors and performances by artificial intelligence.
However, there are numerous controversies regarding the use of artificial intelligence in acting. In the awarded Oscar in 2024, the film “Brutalist” used artificial intelligence for Hungarian dialogues spoken by the heroes of Adrien Brody and Felicity Jones, which caused a debate in the industry.
