The game that in three months came to gather 21 million people online. What is the secret of unexpected success

QIn no three months, an online game of … gardening has reached extremely large figures, being played simultaneously by 21 million people on the Roblox platform. “Grow A Garden” has a huge success especially among children under 13 years old. What is the recipe for success for the star of Roblox games.

The Grow A Garden game launched on March 26 on the Roblox gaming platform and there were great chances to be a success, but few would have expected to be such a global “hit”.

If in the real gardening, the one with earth, rams, barrels and seed bags, it takes months to see the results in the garden, at the game on Roblox, everything happens quickly and is designed to attract children and adolescents and keep them as long as possible to the screen.

Even young children easily understand how to play, and slightly bigger players are looking for “rare mutations”, optimization, efficient layouts or do “strategic pharming”.

Virtual plants grow rapidly, even when you do not play, so the garden gets shape in just a few days after you start to play. All the details are well thought out and a lot of online events (especially on Saturday) are organized to which children are invited to receive rare plants or special seeds that would not be found. During the week, many references to the “event” of the weekend appear in the game, so that the players are as lively as possible.

This ultra-fast offline growth of plants encourages players to return regularly, and shops with various virtual objects are refreshed within minutes. The users can steal elements from the gardens of other players, writes the Next-stage.FR publication, in an article about the game.

The publication also writes that over a third of the players are under 13 years old and the huge success of the game is especially explained by the fact that many have learned about it from the short and funny clips on YouTube and Tiktok.

The gameplay can be accelerated if you use Robux, the Roblox currency, which is bought with real money, writes BBC, in an analysis about this game. Some players are very willing to do this, proof that on eBay you can buy over $ 100 a few of the most coveted virtual objects, such as a dragonfly (Dragonfly) or “Candy Blosson” (a festive tree, very rare).

The article is also written about the fact that many children have become addicted to the game and stand in front of the screen for many hours a day.

Roblox is one of the largest game platforms in the world and has come to have 100 million active users per day.