The campaign “A classroom as a home”
P&G, the company that has brands like Ariel, Pampers, Gillette, Head & Shoulders or Fairy in a portfolio, has turned a new classroom into a place to help children in the learning process. With the help of an architect, the space was refurbished to host the students in a welcoming and inspirational environment.
For the students of the preparatory class within the “Cănuță Ionescu” School in Urlați, Prahova county, the first year of school will start with a surprise. A new classroom in which they will learn is completely renovated and redecorated – from floor and walls, to furniture and decorative elements. The space is defined by a creative and friendly atmosphere, in which the little ones can feel at home. At the base of the project is a unique concept, through which the classroom has been transformed into an attractive space for students, in which the friendly and colorful elements are interwoven with the modern study conditions, which will facilitate their way to the best results.
Whether we support hygiene education or ensure a simple need, such as strict necessity products for families in need, our goal is to improve the health and well -being of each community that we reach with our programs. The program “A classroom as a home” was launched by P&G in 2018. Since then, with each renovated classroom, P&G has successfully managed to turn each space into a world dedicated to children, to help them develop and reach their maximum potential. The selection of the beneficiary schools is made with the help of the partner NGOs in the respective areas.
About Procter & Gamble
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Article supported by P&G
