Zumers and representatives of the X generation in the Krasnoyarsk Territory became more interested in gardening / News of the Society of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.ru
April 28 14:58
Residents of the Krasnoyarsk Territory are increasingly interested in a suburban life and more often resort to horticulture tips on the Internet.
Since the beginning of the year, the number of users of online resources with recommendations for the cultivation of summer and surgical plants and the arrangement of beds in the region has increased by 18 %, and Internet traffic increased by 11 % (in comparison with the same period last year). The high growth of the audience was shown by the Zumers and representatives of the generation Kh.
According to the study of Megafon, based on the depersonalized data of subscribers, most often they go to resources with life hacks on seedlings and sowing lunar calendars from 45 to 54 years old, which account for 37 % of the total traffic. This spring, their Internet activity increased by 19 %.
The leaders in the number of users of specialized sites and applications for the second year in a row have been millennials with a share of 29 % of the total. However, their activity decreased by 3 %.
More experienced gardeners – over 55 years old – are also regularly interested in the advice on how to grow a rich harvest, as evidenced by traffic growth (+27 %) and visitors (+21 %).
The Zumers (14-17 years old) so far occupy a small share among the Internetborn of the Krasnoyarsk Territory-2.7 %. At the same time, over the year, the audience and the online data consumed by her have grown by a third.
Women study life hacks for plant growing 3.5 times more often than men. The gender ratio on specialized sites and in applications remains the same as a year ago: 78 % – women and 22 % – men.
According to analysts, the operator subscribers are most actively visited by digital platforms for summer residents in May and June. During this period, the volume of traffic used exceeded the average annual indicator by 50 %.
Among the Siberian regions, the first place in the activity of residents on specialized sites and in applications is occupied by the Kemerovo region, and the Krasnoyarsk Territory gets an honorable second place. The following are gardeners of the Tomsk region, the Altai Territory and Khakassia.
