At a business brunch in Krasnoyarsk, Sber and partners discussed the digital transformation of HoReCa
23 October 19:02
Today, October 23, in the Krasnoyarsk restaurant “Bulgakov” on the street. Surikova, 12/6, the WHERETOEAT business brunch took place.
The event was held as part of the Russian restaurant award of the same name and was dedicated to the current topic “Restaurant as a fintech platform: how digital is changing the gastro business.” Participants discussed the profound transformation of the restaurant business in the digital era.
The moderators of the business brunch from Sber were Alexey Shashkin, director of the Small and Micro Business division, Dmitry Solntsev, Chairman of the Siberian Bank, Alexander Nuikin, manager of the Krasnoyarsk branch.
The focus of the discussion was the impact of new technologies on HoReCa’s key business indicators, primarily on revenue. Participants examined working tools – from basic digital solutions to advanced artificial intelligence technologies. The dialogue turned out to be open and practical, the speakers shared real cases and answered pressing questions from the audience.
The meeting was also moderated by the Deputy Head of the Administration of the Governor of the Krasnoyarsk Territory Yulia Filatova, co-owner and creative director of the Berrywood Family company Dmitry Zhurkin and the founder and general producer of WHEREAWARDS Irina Tiusonina.
“Today, technology is being integrated into all processes of the restaurant industry – from ordering a table to paying guests,” said Alexey Shashkin, director of the Small and Micro Business Division of Sberbank. — For us, a restaurant is no longer just about cuisine and service, but about data, analytics and a new guest experience. Today, Sber’s industry solution for cafes and restaurants is used by almost 100 thousand entrepreneurs across the country – they receive detailed analytics of revenue and average bill, see the profiles and needs of their guests, and can compare indicators with competitors and the industry. This helps make management decisions faster and more accurately, which means opening up new opportunities for growth, attracting more guests and making the gastronomic life brighter.”
“The modern restaurant is a multifunctional platform that uses data to increase loyalty and create a unique experience for each guest. The introduction of a wide range of fintech tools, seamless payments and real-time analytical systems becomes a competitive advantage. And we are ready to offer entrepreneurs not only financial products, but also expertise in the field of digital transformation, which provides a powerful impetus for business growth,” added Alexey Shashkin.
The international restaurant award WHERETOEAT was established in 2013 by the association of Russian gastronomic journalists. Every year, its experts form ratings of the best establishments in Moscow, St. Petersburg, the North-West, Central Russia, the South, Tatarstan, the Urals, Siberia and the Far East. Voting takes place secretly and involves respected industry professionals and specialized journalists. The business brunch in Krasnoyarsk became an important stage in the dialogue between market leaders, setting new vectors of development for the entire gastronomic community. The general partner of the WHERETOEAT award is Sberbank.
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