publication
2025-04-17 09:11
After Christmas, prices on popular sales platforms will go up – such a warning addressed to Americans was issued by Shein and this. “Due to recent changes in the global trade and customs principles, we will” correction of price lists “, taking into account the increase in operating costs.
Americans have loved cheap products imported China. Their popularity is demonstrated by, among others The fact that they forced Amazon to launch a new platform – Haul – for the sale of products whose price does not exceed $ 20. Now, however, they will say goodbye to cheap products from the Middle Kingdom. From the moment of re -election, Trump has imposed 145 percent. duties on imports from China. Later, the White House in published documents informed about the increase to an already irrational level of 245 percent. for some Chinese goods.
At the same time, he curtaled the duty -free release for goods below $ 800, which in practice will mainly affect cheap sales platforms. They balanced on the border of this law, using them to send 1.4 billion packages to the USA (in 2013, as part of these provisions, 140 million packages went to the United States).
In published statements, both Shein and this encouraged customers to shop before higher prices come into force (i.e. before April 25). And reported that:
We are ready to provide our clients with efficient delivery. Robiny everything in our power to maintain low prices as long as possible and minimize the impact of duties on our clients.
Shein and this is now cutting their marketing budgets in the USA. Average daily expenses ago for advertising in the USA on social platforms, such as Facebook, Instagram and YouTube, fell by 31 percent. Within two weeks preceding April 13, compared to the previous month. According to Sensor Tower data, cited by the BBC News, the average day -daily spending of Shein on advertising in the US fell by 19 percent. at the same time.
Americans are already stopping to download applications to it and Shein. Just a month ago they occupied one of the places in the top five and place 15. Now on lists they are in the positions: 75 and 58.
ed. aw
