Porsche brakes. Even the increase in deliveries to the USA did not save the results

2025-04-09 06:00
publication
2025-04-09 06:00
The increase in Porsche supplies to North America by more than a third managed to balance violent declines in other key markets in the first quarter. This translated into a 8 % decrease in sales of the German manufacturer of luxury cars.


The manufacturer of the 911 model and newer, cheaper electricians, such as Macan, said on Tuesday that his deliveries to customers in North America increased in the first quarter by 37% compared to last year.
Porsche partly explains this large increase in relatively low results from last year, when thousands of cars got stuck in American ports due to forbidden Chinese components. However, a person familiar with sales in the US announced that the number of new orders also increased, and Porsche customers were extremely willing to give up individual equipment options that usually delay delivery.
This growth, however, was not enough to compensate huge declines in Germany and China, where deliveries fell by 34% and 42%, respectivelyreducing global sales in the first quarter to 71,470 cars.
25 % duties on imported cars, announced by US President Donald Trump, appear at a time when global car manufacturers are in the face of unprecedented challenges both in China and Europe-including slowing down consumer expenditure and growing competition from Chinese start-ups producing electric cars.
Mercedes-Benz announced that his sales in the US in the first quarter were more stable than in other markets: it increased by 1% in the United Stateswhile in Germany and China a 10% inheritance was recorded.
In the case of Porsche, a global decrease in sales, powered by a collapse of demand in China, was so severe that North America became its largest market – which emphasizes how much a threat to the company's profits may be new customs duties.
Last month, the company reduced its medium -term profit margin purpose from 19% to 15-17%warning that American duties – which were not yet announced – can force her to revise these forecasts again.
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