Lebron James pregnant in the ninth month, the photo that went crazy. The star, the victim of the phenomenon “Brainrot”
Deepfake images that depict it in super -real situations on the American basketball champion Lebron James (40), from Los Angeles Lakers, have gone viral in the online environment.
On the couch, with a tail of a mermaid, in absurd situations or even a nine -month belly. In recent weeks, fake images and videos that depict Lebron James in extremely unlikely situations have proliferated on social networks, becoming quickly viral. These contents generated by artificial intelligence have attracted millions of views in just a few hours. But the NBA star does not accept the situation and decided to take legal measures, sending an official warning to the developers of the artificial intelligence involved.
The star notified the company
Among the first to receive the official notification from James's lawyers was Jason Stacks, the founder of the artificial intelligence platform that was generated and distributed most of the contested content. Even Stacks revealed the news in a short video on social networks, in which he did not hide the fear of potential legal consequences: “I am tangled …“He started.”This is a letter from one of the greatest NBA players of all time“Stacks said, visibly worried as he held the document received. The young entrepreneur had initially launched the idea of a hobby, a way in which various creators could monetize surreal videos. However, things quickly escaped.
More Instagram accounts disappeared
Lebron James's is one of the first cases in which a super-star has decided to take measures against developers of artificial intelligence technologies that allow unconsessual production of images, even if they are not explicitly sexual. The precise details of the official notification were not disclosed, nor by the lawyers of the basketball player, nor by the developers involved. However, the immediate effects were obvious, and several Instagram accounts that spread the controversial content disappeared quickly.
What James challenged
The images and videos in question depict Lebron James in unusual hypostases and paradoxical situations are the ones that annoyed him. The most striking and viral is that of the champion in an advanced state of pregnancy. The speed with which this content invaded social networks forced the Startup team to intervene, eliminating the possibility of generating videos and images with real people. “Ai“Stacks said.
What is brainrot and why is it so popular
Images with pregnant lebron are part of a larger phenomenon called “brainrot”, a term designated by the Oxford dictionary as the word of 2024. The term refers to extremely low quality digital content, but capable, absurd, to accumulate millions of views. The translation of the word is the “rot of the brain”. Brainrot includes deliberately absurd, often discordant and repetitive videos and images that capture users for their alienating effect. According to Oxford, the massive diffusion of these types of photos and videos, very popular among Z and Alpha generations, has led to a 230% increase in the use of the term in the last year (although there has been over a century). It is, in phenomenological terms, the worst equivalent of the “good morning coffee” of the Baby Boomers generation.
Other famous cases
Several public personalities, such as singer Taylor Swift and television presenter Steve Harvey, were targeted by content generated by artificial intelligence without consent, often grotesque or explicitly. The phenomenon has reached such proportions that in the United States a draft law was proposed, the law without forgeries, to protect the identity and image of the affected. “In this new era of artificial intelligence“, Declared Maria Salazar, Congressmen and co-election of the draft law,” “We need real laws to protect real people”.
