Media forum “Siberia.P” took place in Novosibirsk / News of the Society of Krasnoyarsk and Krasnoyarsk Territory / Newslab.ru
May 30 15:25
More than 300 people from all regions of the Siberian Federal District took part in the Siberia.P. media forum, which took place in Novosibirsk on May 28.
The theme of the Forum “Media and Technologies: How to win in the struggle for attention” gathered on one site of journalists, editors, photographers, television and radio hosts, bloggers, press services, students and teachers, representatives of government and business.
The media forum took place with the support of the Norikel mining and metallurgical company as part of the 20th anniversary of the Siberia.P. Journalistic skill interregional skill, which is held annually with the support of the Plenipotentiary of the President of the Russian Federation in the Siberian Federal District. The project operator is the Interregional Association of the Economic Interaction of the constituent entities of the Russian Federation “Siberian Agreement” (masses). Applications for participation in the anniversary competition are accepted until July 15.
“Today, our country has new challenges that require non -standard solutions even in such a traditional area as journalism. Digitalization and development of artificial intelligence technologies reveal unique opportunities for high -quality transformation of the media industry. However, along with these innovations, the value of the bona fide, professional, objective and unbiased work of the journalist, the ability to submit high -quality and proven content, reflecting the reality of our regions, remains unchanged. I am sincerely convinced that no, even the most intelligent car will never replace the sharp pen of an inquisitive and fearless, who knows how to empathize with his heroes, but at the same time an impartial real journalist, ”said Gennady Guselnikov, chairman of the executive committee of the masses.
The capture of the forum was attended by the head of the press and mass communications agency of the Krasnoyarsk Territory Irina Brezhneva, the chief editor of the Business FM radio in Novosibirsk, Julia Dorn, the head of the Krasnoyarsk Representation of Norickel, Sergey Dubintsov, the deputy director of the Novosibirsk State Heads, Alexander Zadorozhny, deputy head of the administration, deputy head of the administration Governor and Government of the Novosibirsk Region Sergey Neshumov, Director of the Novosibirsk branch of Komsomolskaya Pravda ID, Galina Popova, director of the Siberian Regional Information Center TASS Dinara Khismatulin. The meeting was the moderator of the meeting by Julia Gryaznova, head of the Strategy, Analysts and Research Directorate, ANO “National Priorities”.
The leaders of the Siberian media, representatives of the authorities and business communities discussed the technological capabilities of regional media, the values of journalists in the modern world and competitive advantages in the Internet environment. The result of the discussion was the understanding that the intensive development of the media industry and the changing requests of the audience require the search for new approaches to work and new interesting formats. But just to accurately determine and correctly use the suitable tool is not enough today – the one who holds the attention of the audience, listeners and readers, maintaining high quality content, its reliability and objectivity, will withstand competition today.
The educational program of the forum included lectures and master classes of representatives of VK, TASS, Komsomolskaya Pravda, Vedomosti, Bank of Russia, Higher School of Economics and other experts. Ivan Makarov, the head of the news media project in Zen, explained how regional media can fall into the tops of search engines. The founder of the Content Bureau “Reference Bureau for Media” Natalya Chernova shared the experience of creating a demanded podcast on a social topic.
The new media expert Yegor Appolonov made a master class on the effective use of neural networks in the daily work of the press service. The author of the telegram channel “Sotice for civil servants” and the director of the development of the content-bureau “See, Mish!” Mikhail Ponomarenko told how companies and departments competently build communication with citizens in Telegram, and the founder of the I'M Siberian project, Vladimir Cherepanov, suggested in search of successful steritelling tools to go beyond journalism.
