Article by GSP – Published on Wednesday, 11 March 2026, 11:53 / Updated on Wednesday, 11 March 2026 11:53
The brewer extends the collaboration to women's football and the U21 national team
Bergenbier and the Romanian Football Federation extend their partnership until 2030, consolidating one of the most constant collaborations in Romanian football.
In the new formula, the agreement includes both the support of the National Senior Team and the extension to two essential directions for the growth of Romanian football: the Under 21 National Team and the senior women's team, through the Bergenbier and Fresh 0.0 brands.
“Bergenbier and Romanian football have been going together for over two decades, and the tricolors are part of our brand story. We have lived together with supporters moments that united us – from historic qualifications, to the recent emotion of the European Championship, where Romania showed again what authentic passion means. All these years, Bergenbier has been in the stands and in people's homes, wearing the yellow that brings us closer together.
Our partnership with Naționala proved to be a fortunate one. I was with the team when it returned to the EURO, and the road to the World Cup remains open. Therefore, extending the collaboration until 2030 is a natural gesture. We want to contribute to the development of Romanian football in all its forms – from the senior team to women's football and the younger generations. We will remain the same reliable friend for the supporters and for the tricolors, with responsibility and enthusiasm”, he pointed out Mihai Voicu, General Manager Bergenbier SA
The extension of the partnership strengthens Bergenbier's desire to remain an active partner of Romanian football, at a time when the first national team is going through a consolidation process, after qualifying for the European Championship and entering the fight for participation in the World Cup.
“We are glad that a traditional partner like Bergenbier has chosen to continue with the Romanian Football Federation and the National Team until 2030. Stability and trust are essential in building performance, and this partnership proves that Romanian football is a solid project with clear long-term objectives.
The extension of the collaboration to women's football and the U21 team confirms the strategic direction that FRF is following: the development of all segments of performance, from the first representative to the generations that follow and increasing the visibility of women's football. It is a strong signal that the business environment believes in the potential of these teams and in their impact on the new generations of supporters”, he declared Răzvan Burleanu, president of the Romanian Football Federation.
The next important step for the National Team is to support the tie with Turkey, for qualification to the World Cup. In this context, Bergenbier launches a new campaign dedicated to football friends in Romania.
It's an initiative for true supporters, who can win original National Football Team kit simply by opening a beer.
Thus, Bergenbier shows its appreciation for the connection between friends and football, giving fans the chance to enjoy authentic National team gear. The campaign is called “Football Friends Win Original.”
Bergenbier will continue to support the tricolors and be with the supporters through dedicated actions and through the already famous exhortation: All in yellow, all for Romania!
