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A large Russian bank has found out how “deposit therapy” helps fight stress


13 May 13:25

The results of a survey* by VTB showed that having savings helps maintain mental health for the vast majority of Russians.

The presence of a financial airbag provides emotional stability for 73% of respondents, the absence of financial obligations, including debts, for 64%. For only 3%, the financial situation does not affect mental health.

Most often, Russians worry about money due to approaching payment deadlines, for example, for rent or a loan. About half of the respondents noted that at this time they begin to think about additional income. Another 23% of respondents live in a mode of constant financial control, checking their balance in a mobile bank every day.

50% of respondents noted that for them financial savings are a safety net in case of unforeseen situations. For 20% of respondents, a monthly income is enough to solve a minor household problem, for example, a breakdown of equipment. The classic cushion – from three to six salaries, which insures against job loss – was named by 40% of respondents. But almost the same number (37%) feel complete financial comfort only if their annual earnings are equal or higher.

The process of accumulation itself also becomes a kind of deposit therapy. For 27% this is viewing accrued interest, for 20% it is activating cashback and bonuses. 33% of respondents are pleased with the very fact of transferring money to a savings account or deposit.

The majority of respondents have formed a stable habit of looking at the banking application. About half of Russians log into an online bank once or twice a week precisely to look at the amount of savings – and this, in their opinion, is enough to maintain mental health. Another 21% do this daily.

The lack of savings directly affects the behavior of Russians and the quality of their decisions. A third of respondents admitted that they become dependent on the financial situation, agree to a job they don’t like, and are afraid to change their lives when they don’t have enough finances. For 24% of respondents, the lack of savings, on the contrary, motivates them to earn more, and 16% become impulsive and succumb to small purchases on marketplaces.

“Our research confirms a global trend: financial stability is becoming an integral part of mental health. For most Russians, the presence of savings directly affects their emotional background. A deposit or savings account is not only an increase in capital, but also an accessible ritual that reduces the level of anxiety, a kind of deposit therapy,” commented Alexey Okhorzin, senior vice president, head of the VTB retail business product department.

*The survey was conducted in April-May 2026 among 1,500 residents of large cities aged 18 to 65 years. Some survey questions allowed multiple answer choices.

























Ashley Davis

I’m Ashley Davis as an editor, I’m committed to upholding the highest standards of integrity and accuracy in every piece we publish. My work is driven by curiosity, a passion for truth, and a belief that journalism plays a crucial role in shaping public discourse. I strive to tell stories that not only inform but also inspire action and conversation.

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