This article is part of the Startup Coach series, by Early Game Ventures, devoted entirely to the pitch deck — the most important document you'll write as a founder looking to raise VC funding. The series approaches, step by step, the structure of a convincing deck: from how you think of the story, to what each slide should contain.
If the problem slide did the job right—convinced that there is real, frequent, intense pain—then the solution slide is when it all comes together. It's the climax of the story. It is where the investor should feel: yes, that's the answer to everything i just read.
If he doesn't feel that, something is wrong. Either the problem was too vaguely formulated, or the solution is too timid, or — most often — the founder confused the solution with the product.
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