Article by GSP – Published on Wednesday, 06 May 2026, 10:58 / Updated on Wednesday, 06 May 2026 10:59
Betano's parent company was awarded “Sportsbook Operator of the Year”, “Casino Operator of the Year” and “Operator Innovation in Gaming”
Kaizen Gaming, one of the largest GameTech companies in the world and the owner of the sports betting and online gaming brand Betanohas achieved three major awards at the SBC Awards Europe 2026, in the Operator Awards category. The award ceremony took place on the last day of SBC Summit Malta, Thursday 30 April.
By winning the titles “Sports Betting Operator of the Year”, “Casino Games Operator of the Year” and “Gaming Innovation Award”, Kaizen Gaming strengthens Betano's position as one of the most important, trusted and innovative online betting and gaming platforms in Europe.
Christos Tzalavras, Chief Product Officer at Kaizen Gamingstated:
“The user experience has been the foundation of Betano's international success over the years. We focus our efforts on optimizing it and introducing new innovations that develop our capabilities, differentiate us from the competition and make the Betano experience unique for our users. These awards reflect exactly this philosophy. The fact that we manage to stand out in an intensely competitive environment in the European igaming industry is a great honor. We would like to thank the jury for the recognition and our team for that made this possible. We are more motivated than ever and working to ensure that we deliver a top-notch experience to everyone who places their trust in us for entertainment in every market we operate in.”
In early 2026, Kaizen Gaming again demonstrated its focus on customer-centric innovation by announcing the acquisition of UK-based provider of AI-based sports trading and analytics solutions, GameplAI.
As part of the agreement, the company is integrating GameplAI's functionality to enhance its own capabilities in areas such as sports trading, player markets and performance analysis for Betano.
In Europe, Betano has established itself as one of the most recognized and trusted brands in the igaming industry. In addition to top positions in numerous markets in which it operates, it has developed partnerships with some of the most important European clubs and competitions.
Betano's European sponsorship portfolio includes competitions such as UEFA Europa League and UEFA Conference League, as well as clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, AC Sparta Praha, FCSB and Brøndby IF.
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