T2 offers Siberian businesses a platform with instant messengers and social networks in a single window

T2, a Russian mobile operator, presented to corporate clients of the Siberia macroregion the omnichannel platform Umnico – a solution for centralized management of communications with clients.

The product entered the T2 portfolio of B2P services after acquiring the platform in December 2025 and is already available for connection to businesses of any size. Umnico helps speed up the processing of applications and build end-to-end work with clients – from the first contact to the closing of the transaction.

Umnico is an omnichannel platform that combines all channels of communication with customers in a single window: instant messengers, social networks, advertising platforms, online chat on the website and email – more than 25 channels in total. Employees conduct correspondence in channels convenient for clients, without switching between tabs and without losing the context of the dialogue: the entire history of correspondence and contacts are saved in the system.

The platform allows you to build sales funnels, move deals between stages, use tags and filters for quick navigation through conversations. Request routing, automatic responses to typical requests, and artificial intelligence-based bots relieve the team of workload and speed up the processing of requests.

Umnico integrates with popular CRM systems, which opens up the possibility of making personal mailings in instant messengers and social networks with an open rate of up to 95%, using business process automation tools and connecting an unlimited number of channels to one account.

Built-in analytics allows you to track the speed and quality of response for each operator, calculate employee motivation, identify bottlenecks in the sales funnel and analyze the sources of requests. All data is stored on Umnico servers, not on employee devices, and is protected from copying.

The mobile application, available on the App Store and Google Play, allows employees to stay in touch with clients outside the office, and managers to monitor sales funnels in real time. The system also supports proactive communications: reminds when to write to the client about the arrival of goods or current promotions.

The platform is available to companies of any size – from small businesses to large enterprises. To get started, just register by email without linking a bank card: the free plan includes a chat on the website and an email channel. Free access to the full functionality of the platform is also provided for three days. Tariffs are formed modularly – according to specific business needs. When purchasing a license for six months, the discount will be 10%, for one year – 35%, for two years – 50%. For large organizations with a high volume of requests, individual conditions are provided.

“Business in Siberia is actively developing, and along with it, the requirements for speed and quality of communication with clients are growing. Umnico is a tool that allows you not to miss a single call, build a controlled sales process and free your team from routine. The platform will be of interest to companies of various profiles – from small local businesses to large regional and federal players. It is important for us that digital tools are not just technologically advanced, but also actually work for results,” said Svetlana Moroz, head of the corporate business development department in the Siberia macro-region.

According to research from Usedesk, Callibri, and other industry sources, an average of 27% of leads are lost due to slow response times, lack of automation, and disjointed communication channels. The price of the issue is palpable: small businesses lose up to 2.7 million rubles a year, medium businesses lose up to 32 million rubles, large businesses lose up to 216 million rubles. At the same time, responding to a client within five minutes increases the likelihood of a transaction by 10 times, and a response within 10 seconds ensures the continuation of the dialogue in 70% of cases.

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