The SPIRIT collection becomes the official wine of the Romanian presence at the 2026 edition of the most important literary festival of France, Paris Book Festival. A tribute to Romanian creativity on one of Europe's biggest cultural stages.
Under the spectacular dome of Grand Palaisone of the most emblematic cultural edifices of Paris, literature acquires, year after year, a special energy. Between April 17 and 19, 2026, the Paris Book Festival brings back to the fore the joy of reading, the dialogue between cultures and the encounters that give meaning to stories, in a new edition dedicated to the theme of travel. Jidvei is present alongside Romania in this vibrant literary landscape, as a partner of the Romanian presence and as a bridge between lovers of words and those of stories – and SPIRIT is, of course, the wine of this meeting.
Romania, beyond the borders, a territory still undiscovered
As every year, Romania is present at the festival through an extensive program organized by the Romanian Cultural Institute in Paris and the National Book Center, in partnership with the Embassy of Romania in Paris, the Embassy of the Republic of Moldova in France and the Consulate General of Romania in Paris. Under the motto “Roumanie, par-delà les frontières | A territoire toujours a découvrir“/ “Romania, beyond borders | A territory yet to be discovered” the national stand (NC32) becomes a living space for meetings between authors and the public.
Visitors can discover over 60 volumes by Romanian authors translated into French, but also over 60 titles in Romanian, bringing together 19 publishing houses, and can interact directly with 21 authors present for autograph sessions. This year's edition hosts over 1,500 authors, 450 publishers and 14 countries. Among the Romanian writers present are Mircea Cărtărescu, Matei Vişniec, Gabriela Adameşteanu, Bogdan-Alexandru Stănescu, Daniela Rațiu, Estelle Cantala, Radu Găvan, Elise Wilk, Adrian Voicu, Doina Lemny, Iulia Dondorici, Ecaterina Paraschiv and many others, a living literature that is heard on the stages of Europe.
“Romania's presence at the Paris Book Fair is a substantial combination of the excellence of our cultural diplomacy agenda and the support of Romania's economic and entrepreneurial dimension in the international environment. With a far-reaching program, our stand marks a contemporary success through which Romanian literature finds an extraordinary echo in France, being at the same time a sign of a renewed tradition, a living bridge in time, between two cultures whose spiritual kinship is deep and enriched with each generation” – Ioana Bivolaru, Romanian Ambassador to France
I come to the stories – The Diary of the Grand Palais
Jidvei continues the series “I come to the stories. The Romanian spirit in dialogue with the world“ with a special presence at the heart of the festival: a real-time diary, unfolding on the page of Instagram Jidvei Romaniain which Radu Paraschivescu and Cătălin Striblea will follow, in real time, the pulse of one of the biggest literary events in Europe: meetings with the authors, autograph sessions, the atmosphere of the Romanian stand and the moments that never appear in the program.
The two journalists will also make a special edition of the podcast The talkershosted in the Oval library by the Romanian Embassy in Paris – a traditional partner for Romanian cultural projects with impact in France. The registration will take place in the Béhague Palace – the historic residence of the embassy, a Belle Époque edifice in the heart of Paris, whose library has hosted over the decades some of the most refined cultural and diplomatic meetings of the French capital. A conversation recorded in Paris, at the heart of this literary weekend, which itself becomes a journey through ideas, words and stories.
“Vorbitorinci has been a house for books ever since the podcast appeared. We have a permanent book section, and the most important Romanian writers have been invited to us. I often live with the impression that this podcast has its structure related to books. We tell what we read, we see reading as a great value and as an important social pillar. It seems natural to me, therefore, to make an episode from one of the biggest book fairs in the world. And, of course, our guests are the great voices of Romanian literature or writers who have found their inspiration in Romania. And, yes, for those who have watched Vorbitorincii, it is normal for these books to be told over a glass of wine. For this, I thank Jidvei for supporting the reading, but also for preserving the world we love.” – Cătălin Striblea
In the center of this European cultural context, Jidvei brings the SPIRIT collection: a tribute to the Romanian spirit and creativity, a gesture through which wine becomes a cultural language, a signature, a landmark. SPIRIT is not just a collection of premium wines, it is a tribute to the Romanian identity, anchored in the heart of Transylvania, on a land that has been bearing vines for over eight centuries.
The collection brings together wines carefully matured in old oak barrels, handcrafted by local artisans, with labels bearing local symbols “stitched together”, inspired by the natural wealth and cultural heritage of the land. The grapes are hand-picked from the Târnavel valleys, where the morning mist creates a unique microclimate, favoring slow ripening and preserving the freshness typical of the Jidvei terroir.
SPIRIT Royal Maiden, SPIRIT Chardonnay and SPIRIT redness form a family of wines with a distinct character and international recognition. Each bottle tells the same story: Transylvania can sit with dignity at the same table with the great wines of the world.
A Romanian brand cannot exist outside the culture from which it was born. Every cultural event at which Jidvei is present is proof that Romania has something to say and that it deserves to be heard.
“For Jidvei, to be present at Paris Book Festival it is part of our identity. We believe that a Romanian brand that has reached the stages of Europe also has the responsibility to open doors for the culture from which it was born. Literature, wine, music, art, all speak of the same Romania. We choose to be where stories that matter are told. I've learned over the years that wine and culture have something essential in common: both need time, patience and people to believe in them before the world discovers them.” – Ana Necșulescu, Director of Jidvei Communication
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The SPIRIT collection will be present at the Opening Gala of the festival (April 16) and at the events on April 17 and 18, 2026.
The journal “I come to stories. The Romanian spirit in dialogue with the world” can be followed on Jidvei Romania's Instagram page.
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About Jidvei
With over 1,000 international medals and a position in the Top 100 global producers of premium wines and spirits, Jidvei confirms that Romania is and will remain the Country of Wine, both at home and on the European stage.
The brand brings together over 75 years of winemaking tradition with technological innovation and expertise passed down from generation to generation, being present at major European cultural and diplomatic events: from the Pompidou Center in Paris and La Fenice Theater in Venice, to the Cannes Film Festival.
Jidvei is the largest producer of wines with Controlled Designation of Origin in Romania (DOC Jidvei) and owns the most extensive single-owner vineyard in Europe, 2,500 ha in the heart of Transylvania.
Article supported by Jidvei
