Products such as cocoa, sugar, butter, wheat or eggs are even more relevant during this period, because they are the main ingredients of the Easter cake. After people faced waves of high inflation, prices fell further in 2026.
The ingredients for cozonac, cheaper in 2026. Archive photo
Cocoa, one of the most important raw materials, saw price increases throughout 2024 due to the poor harvest, which led to a decrease in world production in the main producing countries. Subsequently, the year 2025 saw steep corrections of the order of 60%, as the levels were adjusted following excessive appreciation.
Currently, the evolution of the price of cocoa beans continues to be marked by significant decreases, of approximately 45% since the beginning of the year, XTB analysts explain.
Sugar and butter prices in the European Union also recorded corrections compared to the values recorded in previous years. On the other hand, wheat and eggs are holding above year-ago figures, even as wheat prices continue to trade at historic lows.
What will be the impact on consumers
At this point, there are no indications of any major new price pressures emerging. The evolution of the ingredients needed to prepare the Easter cake is not uniform: while the price of cocoa beans has decreased, other raw materials have remained at the same levels or even had slight increases.
Although the effects of the conflict in the Middle East are already reflected in the costs for fuel or energy, at the moment they have not translated, for now, into a direct increase in the price of ingredients.
Thus, the Easter cake in 2026 could have a slightly lower price than last year's. However, consumers should not expect major discounts on the shelf, given the high demand specific to the period, XTB analysts add.
How much do cozonacs cost in stores
During this period, the price of cozonacs in Romania varies quite a lot, depending on the place of purchase and the quality of the product. In supermarkets, a 500g cozonac can cost around 18–20 lei, and the larger versions, with walnut, poppy or shit, 1–1.2 kg, reach around 40 lei. In other stores, Easter cookies weighing around 900 g can reach 70–75 lei.
At bakeries and artisan confectioneries, prices are higher. In cities like Sibiu, a cozonac can cost between 85 and 120 lei, depending on the filling and weight, and in Bucharest, premium versions can even reach 195–250 lei for larger artisanal products.
If you choose to make the cozonac at home, the cost of the ingredients for a product of approximately 1 kg reaches, on average, 20–22 lei, but the amount may vary depending on the type of ingredients and energy consumption.
In short, for Easter 2026, you can find cozonac between 20 and 75 lei in the supermarket, between 70 and 130 lei at local bakeries and between 150 and 250 lei at premium artisan confectioneries, while the home-made version remains the most economical.
