At the Muzvar Awards ceremony on March 14, Tur won in the “Music Journalism” category, and Norova and her late husband won the award in the “Best Author” category for the song “Ay au.”
During the ceremony, the journalist interviewed Norova, asking, among other things, how she was coping with the death of her husband. The question brought Norova to tears – she burst into tears and could not speak for several seconds.
On March 16, the editors of Radio Lux posted a video of their conversation on Instagram with the text: “How Sasha Norova is coping with the loss of her husband.”
The video, which depicts the suffering of the widow, caused outrage on the part of many Ukrainian artists.
“When you know that a person is in pain, but work comes first,” singer Parfeniuk said indignantly.
“This is fucking ugly, Natalya,” singer Kazhanna addressed the journalist.
“Why and why ask such inappropriate questions that once again pour salt into a person’s wound?” – blogger Zhenya Belozerov was indignant.
After criticism, Tur asked Norova for forgiveness.
“Conclusions have been drawn,” she wrote in a comment on the post.
Norova has not yet responded to the journalist. Muzvar has also not yet commented on the scandal involving Tour.
Context
The Adam group was founded by Mikhail Klimenko in 2015 in Kyiv. The group's discography includes seven albums.
On November 19, 2025, Norova reported that Klimenko in serious condition and in intensive care. The artist was diagnosed with tuberculous meningitis. On December 7, Norova reported that Klimenko had died. He was buried in Lubyanka village, Kyiv region.
