every second zoomer expects support from their parents when buying their first home in Krasnoyarsk / Society news of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.Ru

46% of representatives of the zoomer generation (from 18 to 30 years old) from Krasnoyarsk dream of acquiring their own housing. The average preferred apartment area is 64 square meters. m.

The majority of zoomers (77%) plan to purchase real estate with a mortgage. At the same time, every second (53.2%) counts on the financial support of their parents, and every fourth (27.3%) relies on their own strength and uses various financial strategies to quickly accumulate the required amount. SberLife Insurance specialists obtained this data during their research.

The majority of young Krasnoyarsk residents (84%) would like to live in an apartment. Of these, 68% plan to purchase it on the secondary market and 16% – in a new building. 4% reported a desire to live in a house. 11% have not yet made their choice.

According to the study, the average area of ​​housing that zoomers from Krasnoyarsk want to purchase is 64 square meters. m. 43% of respondents are thinking about an apartment with an area of ​​41 to 70 square meters. m, 29% – from 71 to 100 sq. m, 25% – up to 40 sq. m, 4% – more than 100 sq. m.

Young people expect to spend an average of 4.5 million rubles on the purchase of housing (including funds received from the resale of existing housing). At the same time, the average for Russia is 5.1 million rubles. 52% of Krasnoyarsk residents intend to invest from 3 to 5 million rubles in real estate, 22% – up to 3 million, 22% – from 5 to 10 million, 3% – more than 10 million.

The majority of respondents (77%) plan to buy real estate with a mortgage. Also, 26% intend to buy housing using funds from the sale of their current home, 21% would like to receive it for free from relatives, the city or an enterprise, 15% – thanks to maternity capital or a subsidy. At the same time, 3% reported that they planned to rent an apartment.

32.5% of zoomers save to buy a home from their salary, without using financial instruments. 14.9% place money in deposits, 4.5% use stocks, bonds and other investment instruments to save, 2.4% buy precious metals and 1.8% save using endowment life insurance (CI). At the same time, 37.6% do not yet make special savings for the purchase of real estate.

When choosing housing, the younger generation most often (38.1% of votes) pays attention to the location – the city center, a certain or high-status area. The second most important factor (29.9%) is the infrastructure of the area (shops, cafes, sports clubs, clinics). In third place is transport accessibility (15.3%). This is followed by the age of the house (11.9%), environmental conditions (7.7%), availability of parking or a garage (7.6%), safety (7.2%), proximity to the place of study, work or parents (6.1%), technology of housing (smart home system, interior design – 1.7%).

The majority of zoomers (77.9%) plan to purchase housing for themselves and their family, 14.6% – with the aim of further expanding their living space. 9.6% want to buy real estate to generate additional income through resale, 1.5% want to rent it out.

The study was conducted in February 2026 in Russian cities with a population of over 500 thousand people using a sample reflecting the socio-demographic structure of the population.