Big changes for subscribers. Streaming giants need to change the rules

Streaming platforms operating in the UK, such as Netflix, Amazon Prime Video and Disney+, will have to follow the same rules that apply to traditional television broadcasters, Culture Minister Lisa Nandy said on Tuesday.

Streaming platforms with at least 500,000 subscribers in the UK will be subject to the code of Ofcom, the British media regulator. This means that they will have to protect recipients from harmful content and ensure the availability of services such as subtitles, as well as ensure the reliability and impartiality of the messages transmitted.

Ofcom will gain the power to investigate and take action against streaming platforms if they suspect a breach of the code. If they are found, he will be able to impose fines of up to PLN 250,000. pounds for each infringement or 5%. their revenues.

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According to government data two-thirds of households subscribe to at least one of the major streaming platforms, and 85 percent people use video-on-demand services every monthwhile 67% watch traditional TV. people.

“We know that the way viewers watch TV has changed fundamentally. Millions of people are now choosing to watch content on video-on-demand platforms alongside or, for many young people, instead of traditional TV. By subjecting the most popular video-on-demand services to increased regulation by Ofcom, we are strengthening viewer protection, creating a level playing field for the industry and supporting our dynamic media sector that continues to innovate and drive growth across the UK,” said Nandy.

(PAP)

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