Article by Andrei Crăiţoiu – Published Thursday, February 12, 2026, 2:31 p.m. / Updated Thursday, February 12, 2026, 2:31 p.m.
The Winter Olympics are not only seen on television, but also on the screens of phones. The competition attracted massive interest online, and TikTok became the favorite platform for fans to watch the spectacular moments during the trials. Here are ten of them!
The Winter Olympics are in full swing until February 22, when the competition will end with some 3,500 athletes from 93 countries.
From online, 90% of users move in front of TVs
Interest in the competitions is high not only on television, but also in the online environment. For example, 85% of fans use TikTok as a complementary experience during live broadcasts.
According to data presented today, 90% of users are more likely to watch sports matches and competitions after watching content on this platform. “TikTok becomes the ideal companion for those who want to stay permanently connected to the excitement of the Olympic Games,” say the organizers.
Before the start of the Winter Olympics, 65.2% of TikTok users globally said they are looking forward to the competition.
What sports do TikTok users watch online?
Almost half of its fans use the platform monthly or even more often, turning it into a benchmark for the most important moments of racing in Italy.
Statistics show that among the most watched winter sports on TikTok are figure skating, ice hockey, snowboarding, ski jumping and speed skating.
Ten moments that have captivated fans on TikTok so far at the Winter Olympics
Cristian Chivu, coach of the Inter Milan team, carried the Olympic flame through the streets of the city
@inter An indescribable emotion ✨ Cristian Chivu and the city of Milano glowing with the Olympic flame ❤️🔥 @Olympics @Milano Cortina 2026 ♬ original sound – Inter
Maestro Andrea Bocelli's moment at the opening ceremony
@olympics Not just a song of victory. A voice that unites. A 'vincerò' that becomes a chorus. At the Opening Ceremony, emotion turned universal: when love triumphs, no one loses. Maestro Andrea Bocelli with a breathtaking performance. Watch the Games from wherever you are: www.olympics.com/where-to-watch #OpeningCeremony #MilanoCortina2026 ♬ original sound – Olympics
Tribute fashion designer Giorgio Armani at the opening of the Winter Olympics
The Romanian figure skater Julia Sauter arrived in the Olympic village in Milan
@julesczar18 Travel Day to the Olympic village in Milan 🇮🇹❤️🤩 #pinchme #milanocortina2026 #olympics #dreamscancometrue #teamromania🇷🇴 ♬ Unwritten x Intoxicated – sepulcher.
Swiss snowboarder Jonas Hasler discovered the best dessert at Milan-Cortina, the famous tiramisu, thus continuing the trend from Paris 2024
@jonas.hasler That's a 12/10 kinda dessert!! This gotta be the new chocolate muffin! @Henrik Christiansen 🤝😂 #wintersport #olympics #snowboarding #milanocortina2026 ♬ L. Delibes, Sylvia – Pizzicato – AllMusicGallery
Jutta Leerdam, speed skating champion, introduced the dining area of the Olympic village to the fans
@juttaleerdam Let's eat lunch together 🩵 #Olympics #dininghall #milanocortina2026 ♬ Originalton – Kati
Impressive back jump performed by figure skater Ilia Malinin
@tntsports Ilia Malinin stuns the crowd with a backflip mid routine 🤯 #milanocortina2026 #WinterSports #Olympics ♬ original sound – TNT Sports
Milan fans celebrating daily victories
@olympics What's your biggest victory? Celebrating everyday triumphs across the city of Milan inspired by Olympians. Every story has its own shade of gold. #MilanoCortina2026 #Olympics ♬ original sound – Olympics
The joy of preparing a track for competitions
@olympics Turning a blank snowy canvas into a speedway. 🏂 #Olympics #MilanoCortina2026 #Skiing #WinterOlympics ♬ original sound – Olympics
Another perspective on curling
@olympics 🥌 It feels good to be close to the curling action! The men's team tournament begins today. Where will you be watching from? #Olympics #WinterOlympics ♬ original sound – Olympics
