“It can be a risk of association!”

In the last fiscal year declared at the Ministry of Finance, Rapid and Craiova University open the ranking, each with 3.4 million euros collected, while U Cluj captures with a close amount, 3 million euros.

FCSB, CFR Cluj and Dinamo complete the front platoon, with amounts between 1.7 and 2.5 million euros.

FCSB has lost the supremacy in terms of money from sponsors!

GSP.ro has centralized all the money from sponsorships and advertising from 2018 to 2024. The conclusion? From 2021 to the present, FCSB, the team with the most supporters in Romanian football has lost the supremacy!

I appealed to a marketing expert in Romanian football, who works with several teams from Superliga.

The question was simple: why in the last four years, FCSB does not receive the most money from sponsors considering that it has exposure and presence in European matches.

Here are some of the possible causes for which sponsors no longer come with FCSB.

“Many sponsors avoid FCSB due to the statements and attitude of the employer, who over the years has been involved in numerous controversies. Large brands are sensitive to the public image of the product, and a conflict discourse, such as Becali's, can be a risk of association for them.”Says the specialist consulted by GSP.

Another extremely important problem is the marketing team. FCSB is not very interested in FCSB. Compared to other clubs, Rapid or Craiova University, FCSB seems not to have a strong marketing team. Modern clubs invest in the image, digital, creative activations with sponsors, and all this matters enormously in attracting other partners

specialist in marketing and advertising

Another problem is that of identity. Even if the team has the support of the wide mass of fans, the legal disputes related to names, palms and identity affect the confidence of the sponsors. Some may prefer to avoid complications associated with this conflict between FCSB and CSA Steaua, say people in the industry.

GSP.ro presents you what money has entered the accounts of important teams between 2018 and 2024, from sponsorship & advertising

The amounts are expressed in Euro, and the colosted teams have produced the most money in that year from sponsorships

How to show the detailed situation at the six play-off teams on 2024

Dan Șucu's arrival turned Rapid into the champion of the sponsors!

In 2024 most money from sponsorships and advertising brought it quickly! 3.4 million euros. The Superbet Betting House is the main sponsor of the Grant club, which transfers over one million euros annually to “railways”.

In addition to them, at Rapid there are Mobexpert, Ferroli, GGM Gastro, Shaormeria Băneasa, Dragon Star Courier, Tarsin, Binance, Trattoria Rozcafe, Izvorul Muntelui, One United Properties, Midea or Petrom.

Compared to the previous year, Giulesti produced only one hundred thousand euros more, reaching 3.4 million euros, but 1.4 million more than in 2022.

Craiova University: 3.4 million euros from partners

What did Mihai Rotaru get most money in the previous year at Craiova University? From sponsorships and advertising! Specifically 3.4 million euros. The main sponsor, the Betano bookmaker, turns over one million euros annually in the university accounts.

At this moment, Craiova has a lot of partners who pay money for exposure during matches, press conferences or play equipment.

Puma, Sportisimo, Vectrum, Alivecapital, La Province, Damila, Rodach, Pinum, Oscar, Mineralport, become, Ade, Selgros or Golden Brau are just a few of the main partners of the Oltenians who bring important money to the budget.

Good money for Cluj University

In the third position in the ranking of the teams in the play-off that brought the most money from the sponsors is the University of Cluj. In the last year, 2024, the people from Cluj received the sum of 3 million euros from sponsorship and advertising. Only the contract with Superbet brings to Cluj one million euros annually, most of the total amount.

Then money I receive from Banca Transilvania, IRUM, Delonghi, Therapy, Autoklass, but also significant amounts from the local budget, which are broken down separately.

According to the documents that were made public on the official page of the team, in 2024, the University of Cluj received with “dedication” from the Romanian state no less than 2.5 million euros.

Why is FCSB only in the 4th place? Gigi Becali partners run?

In 2024, FCSB received good money from sponsorship and advertising. Almost 2.5 million euros entered the team's accounts, most of them coming from the official partner of the champion, the Betano bookmaker.

Which, according to industry information, would “pump” about 1.5 million euros annually. In addition to Betano, FCSB also has as partners from Nike, Bigotti and Bucovina, but also on Walter Tosto and Mg.

CFR Cluj The fewest years since sponsors of the last 4 years

CFR Cluj, the team prepared by Dan Petrescu reported 2 million euros in the last year of sponsorship and advertising.

Clujians have the main sponsor the player online games company, and the logo of Etoro appears behind the shirts. In addition to the two mentioned sponsors, CFR Cluj also has partnerships with NTT Data, Nike, Aquavia, My Place Residence, Toto Gaming, Pepsi, Miştilor and Tenrom.

Dinamo is in 6th place out of 6 to money from partners

Regarding sponsorships and advertising, Dinamo related to the Ministry of Finance the amount of 1.7 million euros obtained from this source.

Most of the money comes from the Superbet betting company, the main sponsor of the team, whose name appears on the “red dogs” game shirts.

Apart from Superbet, Dinamo gathers modest amounts from various partnerships. Whether we are talking about Renovatio, Hils Development or Sixt, the club has over 15 active partnerships, which bring varied benefits to the team, but with a significantly smaller financial contribution.