A new chain of drugstores is launching in Romania. The German group opened its first store on Thursday
A new drugstore chain is expanding in Romania, with the German group Rewe claiming that Romania has excellent economic conditions and good infrastructure that create the ideal conditions for investment and position the country as a promising location for sustainable success.
A new chain of drugstores is expanding in Romania. Photo 5min.at
BIPA, the drugstore brand of the German REWE group, officially entered the Romanian market by opening its first store, located in Mega Mall Bucharest, on level -1. The shop is open daily, Monday to Sunday, between 10:00 and 22:00.
The portfolio includes over 13,000 items across the beauty, personal care, health and home categories, as well as over 25 established make-up brands and Look by BIPA's own label. BIPA launches on the local market more than 1,500 products, brought together under its own brands such as BI CARE, BI LIFE, BI KiDS, BI STYLED, BI HOME, BABYWELL, LOOK BY BIPA and BI GOOD, developed to offer a very good quality-price ratio, adapted to the everyday needs of consumers.
“The opening of the first BIPA store in Romania represents an important moment for us and a strategic step in the company's international expansion. We want to offer Romanian consumers a modern drugstore concept, with a wide range of products, affordable prices and reliable own brands, adapted to their everyday needs“, said Martin Gaber, BIPA Romania CEO.
After opening the store in Mega Mall Bucharest, BIPA aims to continue expanding on the local market. Starting from 2026, the company plans to open between 20 and 25 stores per year, with Romania becoming the third country in the brand's international expansion strategy, after Austria and Croatia.
What products does it sell?
BIPA is a modern, attractively priced drugstore for all things care, beauty and well-being, offering beauty, hair care, perfumery, baby products, dental care and health. BIPA attaches great importance to its private brands. Whether it's beauty, health, natural cosmetics or baby care – BIPA brands offer the right quality and price. Founded 45 years ago, BIPA is today not only the best-known company in the Austrian pharmacy sector, but also the undisputed favorite of around 3.3 million loyal customers. The successful concepts from Austria and Croatia will also be applied in Romania, the company also paying attention to the local customs and needs of its customers.
Investments in a growing Romanian market
The REWE Group has been active in Romania with its PENNY discounter since 2001. The company operates 418 PENNY stores locally with approximately 7,500 employees. “The extension of BIPA is an important step that will have a positive impact on the entire Romanian market in the long term“, Marcel Haraszti is convinced.
