Analysts predict further growth in the personal savings market of Russians in 2026

According to VTB forecasts, next year the portfolio of raised funds will grow by 11% and exceed 73 trillion rubles. The growth rate compared to this year (+14.5%) will slow down, but will still be higher than inflation.

By the end of 2025 alone, Russian investors will earn 9.5 trillion rubles from interest. This was discussed at the 16th VTB Investment Forum “RUSSIA CALLING!” said Senior Vice President, Head of VTB Retail Business Products Department Alexey Okhorzin.

High rates on savings products persist and remain the main incentive to place funds on deposits and savings accounts. According to VTB, in 2025 Russian savers will earn more than 9.5 trillion rubles in interest income on savings products. The income of investors in 2025 will be approximately 1.5 times more than in the same period last year.

Next year, the savings market will continue to move upward, albeit at a more moderate pace. According to VTB, the growth rate will be about 11%, however, it may vary depending on the intensity of the Central Bank’s plans to ease monetary policy. If inflation pressure falls, this will affect both the key rate and deposit rates.

“High rates are a powerful driver that has driven the savings market to record growth over the past two years and will continue to grow at double-digit rates next year. Short-term deposits will remain dominant. One of the key trends that will intensify next year is the development of personalization and personalized offers,” commented Alexey Okhorzin.

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