26.9 percent respondents said that they noticed price increases many times before Black Friday, 23 percent indicated that they encounter this practice often, while 22 percent reported that they had encountered this several times. In total, 71.9 percent Consumers notice situations in stores when the price of a product or service is raised before Black Friday to make the “promotion” look more attractive after the discount.
Read also: Black Friday? No, thank you. This is why more and more people are turning away from sales
In the opinion of Robert Biegaj from Shopfully Poland, the results clearly show that Poles are increasingly aware customers who are increasingly difficult to deceive with price manipulations.
Poles are cautious on Black Friday
“Polish customers do not fall for marketing tricks and promotional traps. The results should not be surprising, because the media has been talking about so-called fake promotions for several years now,” the expert said.
He also noted that more and more frequent reports of such marketing abuses may lead to a decline in interest in Black Friday. “Some customers may refrain from shopping on that day, others will only take advantage of promotions offered by stores with a reliable pricing policy. This is a serious warning signal for the retail industry,” said Robert Biegaj.
Black Friday. Are promotions really profitable?
The authors of the report pointed out that only 4.6 percent respondents indicated that they did not notice the phenomenon of false promotions. According to experts, this is a group of consumers who do not monitor the market on an ongoing basis.
The data presented in the report also shows that 84 percent buyers always check whether a given promotion is real and profitable.
“Customers increasingly use price comparison websites, mobile applications and become familiar with the history of price changes. For trade, this means the need for reliable communication. The use of false promotions is a short-sighted policy that leads to loss of trust in the store or brand,” the report said.
The percentage of respondents who indicated that they had never verified price changes was 14%, and 2%. respondents did not remember whether they had done it.
See also: Self-service checkouts are conquering Poland. There is a clear leader
This is how much we will spend on Black Friday this year
As much as 62 percent Poles make purchases on Black Friday, and 70 percent respondents deliberately postpone some of their previously planned purchases in anticipation of this period – according to the latest PayPo study. Most often, we spend between PLN 251 and 500 on purchases during this time – the authors of the study also reported.
13 percent respondents limit their budget to PLN 250, and a slightly larger group (16%) declares their expenses ranging from PLN 501 to PLN 750. At the same time, 27 percent respondents intend to spend over PLN 750 on shopping opportunities, including 12%. over 1 thousand zloty.
Black Friday expenses
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PayPo
Look: This is how much we will spend on Black Friday. There is a study
