Cook announced that a “single-digit percentage” of approximately 6,000 stores will be closed. American Wendy's restaurants. CNN estimates that means in practice liquidation of 200 to 350 premises. The process is expected to start later this year and last until 2026. “These actions will strengthen the system and enable franchisees to invest more capital and resources in their remaining restaurants,” he said. In an interview with the American station, he stated that closing unprofitable premises is to increase sales and profitability in nearby restaurants belonging to the chain.
For now, the company has not provided a list of premises to be closed. CNN reminds that this is another wave of reductions. Just a year ago, Wendy's decided to close 140 restaurants due to poor financial results.
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In the last quarter, sales at American Wendy's locations that have been operating for at least a year decreased by 4.7 percent For comparison, the largest competitors such as McDonald's, Burger King and Shake Shack recorded growth, attracting customers with attractive promotions and marketing campaigns.
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Although the chain is struggling, Cook pointed to the success of a new product – “Tendys” breaded chicken nuggets. Their popularity turned out to be so great that in some places stocks ran out even before the advertising campaign began. “This is a promising first step towards regaining our leadership position in the chicken category,” emphasized the company's interim CEO.
Wendy's is one of the most recognizable American fast food restaurant chains. It was founded in 1969 by Dave Thomas in Columbus (Ohio). The chain specializes in beef burgers, chicken sandwiches, fries and frozen desserts. Currently Wendy's has over 7 thousand restaurants in over 30 countriesmost of which operate in the franchise model.
