The data leave no doubts – the Spanish real estate market is gaining momentum. According to the IMIE report based on over 6 million valuations conducted by Tinsa by Accumin, the average real estate prices in Spain increased by 2.6% in the third quarter. compared to the previous quarter and as much as 9.8 percent on an annual basis. This is the highest increase in years, and everything indicates that the positive trend will continue.
The province of Malaga, where the famous Costa del Sol is located, stands out from the rest of the country. According to the website Idealista w In August 2025, the average price of second-hand apartments reached EUR 3,842 per square meter – an increase of 13.8%. compared to the same period a year earlier.
Marbella remains the prestige leader
Among the 27 municipalities of the province of Malaga, Marbella undoubtedly dominates with a price of EUR 5,258 per sq m. Right behind it are Benahavís with a result of EUR 5,205 per sq m and Fuengirola, where prices exceeded the barrier of EUR 4,300 per sq m after a spectacular jump of 18.8%.
— Marbella is synonymous with prestige and luxury on the Costa del Sol. Yes, prices are high, but it is a market with proven stability and potential for further growth. The combination of exclusivity, infrastructure and international clientele makes an investment here a long-term guarantee of profit – explains Joanna Ossowska-Rodziewicz, co-owner of the By-Bright real estate agency.
Smaller towns with the greatest potential
While prices in luxury enclaves have already reached impressive levels, real investment opportunities lie in smaller towns in the region. This is where the most spectacular year-over-year price increases were recorded. Almayate Bajo increases by 31.1%, reaching a price of EUR 3,184 per square meter. Algarrobo-Costa increased in price by 27.6%. to EUR 3,614 per square meter, and Ojén recorded an increase of 25.6%, reaching EUR 3,863 per square meter. Caleta de Vélez increased in price by 25.1%. to EUR 2,943 per sq m, while Frigiliana recorded an increase by 20.1%, reaching EUR 3,253 per sq m.
— These double-digit increases are a signal that investors are discovering new areas. Prices are still much lower than in Marbella or Benahavís, but the growth dynamics are impressive. These are places where you can still enter the market at attractive prices, before demand drives them even higher – emphasizes Robert Reiski, co-owner of the By-Bright real estate agency.
Small seaside towns and charming towns located on hillsides attract buyers with their authentic charm, a quieter pace of life and a much lower investment entry threshold.
— Two small towns in the province of Malaga also have huge investment potential — Casares and Manilva, although this is not yet visible in the reports on price increases – adds Joanna Ossowska-Rodziewicz.
The city of Malaga itself, the developing cultural and business center of the region, maintains the price at EUR 3,549 per square meter after an increase of 15.6%. compared to the previous year.
Optimistic forecasts for the end of the year
Experts predict that the market will maintain its upward momentum also in the fourth quarter, although seasonality may slightly moderate the growth rate.
— The foundations are extremely strong. Limited supply, growing demand from international buyers – including an increasing number of Poles – and the attractiveness of the region as a place to live and invest mean that we see no reason to worry. On the contrary, Whoever buys wisely today can enjoy a significant rate of return in a few years – sums up Joanna Ossowska-Rodziewicz.
– We see great interest from Polish investors who perfectly understand the potential of this region – adds the expert.
