Krasnoyarsk residents are invited to explore the cultural code of the Siberian gold rush through fragrances

Krasnoyarsk perfume boutique Fragrance invites you to a client day “Legacy of the Gold Rush». The event will take place on October 23 at 19:00 at the address: Mira Ave., 59.

A string quartet will entertain visitors; each guest will be able to receive “trophy» portrait from the artist and get acquainted with new perfume finds. Also participants events waiting “treasure hunt».

“Modern business is on the verge of a paradox: the more algorithms and voice assistants in our lives, the more acute the need for something authentic, human, and “alive” becomes. Against the background of automation, sterile AI products and hypermarkets that offer only the illusion of choice, a powerful trend is emerging – the creation of “living” spaces. These are places where slowness, experimentation are valued and, most importantly, they give the opportunity to hear oneself. To get closer to the guest and create a special atmosphere, such living spaces go beyond simple sales. They create events where you can experience unique emotional states», — representatives of the boutique say.

In the Fragrance perfume boutique, they rely on authenticity as opposed to the mass market, where products are created as a carbon copy of trends. Here is a different approach: “You are not just buying a liquid in a bottle. You acquire a memory, an association, a future mood.” And what is fundamentally important is that authenticity does not mean exorbitant cost: “Our collection is presented in different price segments – from quite affordable to rare pieces for true connoisseurs.”

Registration for the event.

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