Water Ustronianka 3.001 l. Why did it disappear from the Kaufland shelves?


In a message sent to the media, the Kaufland store network informs that “in connection with the appearance of a promotional offer of Ustronianka water in our newspaper in a bottle with a capacity slightly above 3 liters, We would like to explain to all our clients and partners the situation. At the same time, we would like to inform you that the promotion will not be implemented and the said product was immediately withdrawn from the sale And it will not be available in our stores. “
In the further part, the network informs that “The goal has never been and will not be to celebrate the Caucascja System. The appearance of this offer was a mistake, not an action resulting from our strategy “. He also explains that “The scale of possible sale of this article compared to our entire range of drinks would be marginal. However, if, although minimally, it could undermine the right and good pro -ecological solutions, which is part of the deposit system, it would be contrary to the ideas that guide our network and have been implemented by us from the beginning of the presence of Kaufland in Poland “.
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As a result, consumers briefly enjoyed the new size of Ustronianka water. This is because, according to Kaufland“we immediately withdrew the product”.
A bottle with a capacity of 3.001 liters.
Let's remind. Kaufland commercial network in its newspaper, whose offer is valid from October 2, advertised a bottle whose deposit system will not cover. The water of one of the manufacturers was to be sold in a 3.001 -liter package, so minimally above the limit applicable.
This is because the introduced system includes: Plastic bottles up to three liters, metal cans up to one liter and glass feedback up to one and a half liters.
The producer of the mentioned water – the company Ustronianka – in a statement that TVN24 quotes, admitted that “The 3.001l capacity is fully in line with the applicable Caition Act” – Written.
Read also: The deposit system has started. And new bottles have already appeared that bypass him
The company also explained that the disputed capacity “However, it is not new in the brand's portfolio. For over 20 years, a bottle of 3.001 l has been in the Ustronianka offer And it is used for the production of both water and drinks that go to the Polish market and foreign markets ” – added.




