An employee in a warehouse of Gree Electric Appliaces, one of the Chinese companies that took advantage of increasing the demand for air conditioners in Europe, photo: Yang Qing / Xinhua News / Profimedia Images
The climate of Europe, which warms up quickly, offers Chinese air conditioners a new growth market, contributing to the compensation of lost sales in the US, the Bloomberg Agency reports on Monday.
China's exports of air conditioners to the European Union and the United Kingdom increased by 16%, reaching 7.9 million units in the first seven months of this year compared to the same period of 2024, according to Chinese customs. China's media called Gree Electric Appliaces and Haier Smart Home as two of Chinese producers whose sales in Europe have grown explosively this year.
The deliveries of air conditioners from China to the US collapsed by 23% in the same period of comparison, as the war on customs taxes between the two largest savings in the world disturbed the commercial flows.
This year, Europe has gone through successive heat waves, and the British Meteorological Service (Met Office) said that this summer was “almost certain” the hottest ever registered in the UK. Many regions of Europe, which once considered the air conditioning an American excess or just a Mediterranean necessity, are now beginning to accept the idea for housing and business, in front of a new climate reality on the continent who warms twice as fast as the rest of the world.
“Increased demand [de aparate chinezești de aer condiționat] It is mainly determined by countries such as Serbia, Italy, Spain, “said for Bloomberg Long Fei, an analyst in Chiniol, a research institute based in Beijing.” Europe will remain a huge potential in the coming years, “he says.
Not only Chinese manufacturers try to take advantage of increasing temperatures in Europe
Chinese producers are not the only ones who feel the opportunity on the European market for air conditioners. David Bioche, director of marketing and product management for the European Union at the Japanese producer Hitachi, said that the market is about to become more competitive.
“We see a lot of investments directed to Europe,” he said, adding that recent US measures on customs duties “will strengthen this Europe orientation strategy”/
European brands such as Morphy Richards, who make their products in China, are also optimistic about the potential future of the European market.
“Europe offers a large market, with a high purchasing power and a more predictable and constant demand for small appliances – especially portable, without installation air conditioners,” said Martin Guo, the head of the International Morphy Richards, mentioning the “extreme frequent meteorological phenomena” as one of the factors that contribute to the potential of the European market. air conditioning.
“We believe that Europe has the potential to compensate for the instability of the American market in the medium and long term and could even become a new growth engine for Morphy Richards in this emerging segment,” he added.
