The La Beauté Louis Vuitton collection will debut on the market on August 29 with lipsticks, darkened balms and eye shadow pallets. Customers will have to choose from 55 lipsticks and 10 balms. The price of each product is $ 160, i.e. almost PLN 600. This is a price higher than the most expensive Hermès lipstick so far for about PLN 300.
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The collection is also complemented by eight eye shadow pallets for around PLN 1,000. Prices are high, even for luxury products (the most expensive Hermès lipstick costs PLN 300, volume Ford PLN 230, and Chanel PLN 185).
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous care for quality, formula and innovation,” explained in Pietro Beccari, president and general director of Louis Vuitton, whose words are cited by the magazine “People”.
Louis Vuitton launches lipstick for … PLN 600
The step of the brand, which belongs to the LVMH concern, surprises even former employees of the fashion house. “There is practically no lipstick market for $ 160” – Yahoo Finance Pauline Brown, former president of LVMH to North America, told the service. “I think it was a strategic service aimed at strengthening the market position and market advantage of the company.”
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Louis Vuitton announced in March that he was approaching the debut of the Beauty collection. At that time, it was announced that one of the visionaries behind the collection is the legendary make -up artist Dame Pat McGrath, who was appointed creative director.
Although this is the first collection of cosmetics of the French house, it always had an eye on elegant and luxurious goods. As the PEOPLE magazine points out, from the very beginning his trunks had padded compartments for fragrances, and 100 years ago he produced not only toilets, but also hair brushes from the turtle shell, ivory mirrors and other designed for stylish travels.
Hence, it seems natural that in the manufacturer's new collection there is also a trunk with a monogram and other eye -catching elements for storing lipsticks and eye shadows.
