How Soundfeed contributed, the Romanian company for licensing and musical distribution, to the realization and launch of the viral phenomenon “Dame a grrr”. The song exceeded 20 million creations only on Tiktok and 50 billion views on all social and streaming platforms
Soundfeed, the B2B musical licensing platform contributed to the explosive success of the song “Dame a grrr”, signed by Ghost and Kate Linn. The song took the first place in Global Trending on Tiktok for almost two months and reached the 4th place in the global Shazam standings, becoming one of the most sought after pieces in the world through the Shazam application.
This summer, the artists have launched a co-product version of the song with Jason Derulo, and other versions with different artists are already planned.
The tip of video creations on Tiktok was over 700,000 in a single day, a remarkable result for a piece distributed by a Romanian company. In just three months, the song “Dame one grrr” generated about 75 million views on YouTube, over 20 million creations on Tiktok and 36 million streams on Spotify.
The collaboration of Soundfeed with Ghost and Kate Linn started in 2024, when the company recommended collaboration with Creator Records, for which it manages the digital distribution, licensing and reporting since 2020. At the launch of the play “Dame a GRRR”, Soundfeed has been in charge of distribution, licensing to Universal Music Romania, the largest branch of the world, and the largest disc. Copyright management through Sony Music Publishing, a global leader in the field of musical publishing.
“All processes, including payments and reports to the rights holders, are managed directly from the Soundfeed platform, based on the information introduced by artists and the record company. Viral success is due to music, artists, as well as the team deals with promotion and all international collaborations. We are glad that we can contribute to the technology. It represents a validation moment, both for technology and our business and team model, ”says Traian Paicu, co-founder and CEO of Soundfeed.
The technology behind the platform was developed and implemented by Essensys, the software and mobile applications supplier, along with the Internal Development team of Soundfeed. Essensys is also one of the company's shareholders.
“We saw in Soundfeed a product with real potential in the global music industry. We actively involved in the technological development of the platform and created a scalable infrastructure, which can support thousands of launches and transactions simultaneously, with real-time reporting,” adds Mihai Matei, CEO Essens.
Romanian technology for a more transparent music industry
Soundfeed is a platform developed in Romania, which offers a complete framework for digital music management. The platform facilitates the connections between artists and record houses, encourages co-production, manages the contracts, licenses the content and makes direct payments to the rights, with transparency and automatic reporting, based on the information configured in the system.
“With the support of the Essensys team, we managed to scale the technology and develop a solid infrastructure, capable of supporting thousands of launches simultaneously, with reporting and real-time payments, generated automatically based on the Splits directly in the platform. Over time, investments of approximately 1 million euros from Netopia, Essensys Ideas validated locally in an international competitive product, capable of connecting artists, records and publishers from all over the world, ”says Traian Paicu.
From Romania in global trending and international validation
The impact of the song “Dame one grrr” quickly attracted the attention of the international music industry. Due to the play, the collaboration with Jason Derulo came naturally and materialized in a co-produced version of the song. Soundfeed again played an active role, managing the entire flow: negotiations, contracts, distribution and promotion, ensuring an effective coordination with the Universal Music Romania and Creator Records.
“After the global success with ladies a GRRR, the interest from the international labels for the Soundfeed platform and for the artists with whom we have the opportunity to collaborate is constantly growing. Our vision is clear: to turn Soundfeed into a European reference hub, where music circulates more freely, and artists and partners have total control,”
In the next period, new international collaborations with Labeli such as Armada Music, Tomorrowland, Soundon (Tiktok), Empire Music, Creative Genius Records and Dopamina Entertainment, along with top artists like Edward Maya, Alexandra Stan, Fantomel, Kate Linn, Kate Linn, Haddaway and Yohani are planned.
They complement a series of projects with discs and artists from Romania, such as MGL, Rava, Olivia Addams, Timebelle, Creator Records, Seek Music, harvested from the neighborhood, Dancefy Records, Mayin Music, Alexandra Stan Records and others. In addition to the success of the song “Dame one grrr”, Soundfeed has distributed over 6,000 albums from 2019 to the present and manages, on average, 34,500 songs, asserting himself as a trusted partner in the global music industry.
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About Soundfeed
Soundfeed, the B2B licensing and musical distribution platform launched in 2019, connects discs, publishers, independent artists, DJs and broadcasters. The platform was created to respond to the challenges of the music industry, eliminating the lack of transparency in distribution, complicated contracts and inconclusive financial reports. Essensys is one of the shareholders who support the development and evolution of Soundfeed, but also the technology provider.
About Essensys
The Essensys group, composed of Essensys {Technology and Essensys {MREADY, has over 20 years of experience in providing software and mobile applications. Over time, he has delivered hundreds of projects for national and international clients, currently having a team of about 100 employees.
Article supported by Essensys
