Google search analysis shows that this year foreign trips have gained an advantage over holidays in Poland and are responsible for 51 percent. all queries. National searches constitute less than 49 percent. In 2024, the proportions were 52 percent. for rest in the country and 48 percent for abroad.
See also: On the Baltic Sea and in the mountains of tourists less than usual. “Operating 40-50 percent”
Holidays 2025. What directions do Poles prefer?
According to Google analysis, in Poland, the most searched directions in this year's holiday season are Spain, Italy and Greece. The data also indicate that the number of searches of all inclusive trips increased.
Holidays 2025, where many Polish women and Poles use offers such as “last minute holidays”, but they do not have to be as financially attractive as many customers expect. The most favorable offer may not be the first choice of destination, and the time to think is not much.
Last minute holidays require a compromise. It may also turn out that the offer will be available to a limited number of people, so the whole group will not decide on it, for example a large family or a group of friends who care about joint rest.
Do last minute holidays pay off? It is worth keeping your finger on the pulse
In the summer of 2025 Last Minute offers return to favor, but the biggest reductions appear 7-14 days before departure. The offers that travel agencies must “close”.
The best opportunities for last minute usually appear before and after the season, when demand falls all over Europe. So let's keep your hand on the pulse during this period so as not to miss really attractive proposals.
See also: So many Poles go on vacation
Last minute holidays – not where you want
Last minute holidays can be attractive in financial terms, but at the same time require traveling fast organization. “Last minute offers should not be expected as deep as years ago. There is no overproduction of offers now, at least with us, besides, some hotels are selling long before the main season. If someone wants to wait for the last minute, they have to reckon with the fact that they will not fly where they want, but where there are places, and in addition often more expensive than customers who reserved holidays in advance, “explained Piotr Henicz, vice president of Itaka Holdings and deputy head of the Polish Chamber of Tourism (PIT) in an interview with Business Insider.
