According to the “International Travel Confidence Index 2025” study, on behalf of Allianz Partners in 2025 as much as 74 percent. respondents indicate that it is important for them to experience something new and different. How? Almost half of Poles (47 percent) plan to participate in a ticket cultural or sports event during a trip, and 43 percent He treats such an event as the main destination. Equally many respondents – 43 percent – declares active rest using specialized equipment (e.g. bicycles, SUP boards, climbing equipment).
Another trend is remote work from holiday locations – 25 percent respondents plan to work remotely for several weeks, and 22 percent For several months, joining the so -called digital nomads.
“We see the strengthening of a new tourism model, where the border between work and rest is blurred. Workation is not only a temporary fashion, but a response to the needs of a new generation of employees, which values flexibility and the possibility of combining professional development with learning about the world,” says Agnieszka Krupa, managing director of Allianz Partners Polska.
At the same time as much as 30 percent Poles are planning lonely travel this year – this is a trend that is gaining popularity throughout Europe, especially among the younger generation.
Poles' holidays and their fears
Along with plans related to participation in festivals or combining holidays with remote work, the approach of travelers to cyber security changes. Over half of Poles (54 percent)-according to the results of the “International Travel Confidence Index 2025” study-are afraid of cyber threads, resulting, for example, from dangerous public wi-fi connections or publicly available charging stations of mobile devices, which affects the way they prepare for the trip.
Geopolitical and environmental uncertainty is increasingly influenced by Poles' holiday decisions. Up to 47 percent respondents indicate that the global situation has a real impact on the choice of direction of travel. 46 percent, is afraid of physical threats – such as crime or potential social unrest in the place of stay. Climate issues – 42 percent are in third place. respondents admit that the risks associated with the climate crisis, e.g. heat, fires or floods, are an important factor in making decisions about a holiday trip.
Poles buy a lot of vacation insurance
Higher awareness of traveling risks affects tourist insurance decisions. As much as 40 percent Poles buy a policy especially for holidays – this is a record result in a European scale.
“This result is the result of the growing awareness of Poles regarding travel risks, but also experiences from recent years, when Pandemia or extreme weather phenomena have repeatedly affected holiday plans and the course of trips,” says Agnieszka Krupa.
